What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

How accurate is an AI-powered GTM audit compared to a traditional consulting engagement?

AI-powered audits like Artemis GTM Flash Audit analyze responses against benchmarks from 127+ B2B companies, scoring 47 GTM components. Traditional consultants bring deeper contextual judgment but lack this benchmark breadth. The most effective approach: start with an AI audit for rapid diagnostics, then bring in consultants for highest-impact fixes.

Can an AI audit replace a full consulting engagement?

For companies under $5M ARR with straightforward GTM motions, an AI audit with implementation guides is often sufficient. Complex organizations benefit from consulting for stakeholder interviews and cross-functional alignment. The AI audit is the best starting point regardless, identifying exactly where consulting dollars should be spent.

What is a GTM health score and how is it calculated?

A GTM health score is a 0-100 rating measuring go-to-market effectiveness across five pillars: Speed-to-Lead, ICP Alignment, Sales Process, Lead Scoring, and Tech Stack. Artemis calculates this by comparing metrics against benchmarks from 127+ B2B companies. The average company scores 47; above 70 indicates mature operations.

How much does a traditional GTM consulting engagement cost?

Traditional GTM consulting ranges from $15,000 to $100,000+ depending on scope and firm. Boutique consultants charge $5,000-$25,000 for focused projects, while Big 4 firms charge $50,000-$250,000 for comprehensive transformations. The Artemis AI-powered audit is free, with optional done-for-you implementation starting at $2,000.

What are the most common revenue leaks found in GTM audits?

The five most common revenue leaks: slow lead response averaging 42 hours costing $50K-$200K annually, broken MQL-to-SQL handoffs losing 30-50% of qualified leads, ICP misalignment where 40%+ of pipeline targets poor-fit accounts, missing visitor identification leaving 98% of traffic anonymous, and disconnected tech stack creating data silos.

How often should I run a GTM audit?

Run a comprehensive GTM audit quarterly and a quick diagnostic monthly. Triggers for immediate audit: revenue growth stalling 2+ quarters, new product launch, post-acquisition integration, leadership changes, or win rates dropping below 20%. The Artemis Flash Audit is free and takes 2 minutes, making monthly runs easy.

Comparison Guide

AI-Powered GTM Audit vs Traditional Consulting: Which Is Right For You?

Three ways to audit your go-to-market engine. One gets you answers in 2 minutes. The others take weeks. Here is how they compare across cost, depth, speed, and results.

Tom Regan

Founder & GTM Consultant, Artemis GTM

Former Apollo.io SDR Leader (152% of quota) | Scaled ARR from $800K to $50M

Last reviewed: March 10, 2026

Side-by-Side Comparison

How does an AI-powered audit stack up against hiring a consulting firm or running the analysis yourself?

Criteria	Recommended AI-Powered Audit (Artemis GTM)	Traditional Consulting (McKinsey, Boutique Firms)	DIY Internal Audit (RevOps / Sales Ops Team)
Time to Complete	2 minutes	4-12 weeks	2-6 weeks
Cost	Free (audit), $2K-$10K (implementation)	$15,000-$100,000+	Internal labor (40-120 hours)
Depth of Analysis	47 components across 5 pillars, benchmarked against 127+ companies	Deep but narrow focus, depends on consultant expertise	Variable, limited by team's experience and available data
Actionability	Prioritized fix list with dollar impact + implementation guides	Strategic recommendations, often lacking tactical detail	Findings without external benchmarks or prioritization framework
Follow-up Support	Optional done-for-you implementation, unlimited re-audits	Additional billable hours for implementation	Depends on team capacity and competing priorities
Data Sources	Self-reported metrics + AI benchmark analysis from 127+ companies	Stakeholder interviews + manual data pulls + consultant experience	CRM reports + tribal knowledge + gut feel
Objectivity	High: algorithm-driven, no political bias	Medium: external perspective, but scope can be influenced by politics	Low: internal blind spots, political dynamics affect findings

Time to Complete

AI Audit:2 minutes

Consulting:4-12 weeks

DIY:2-6 weeks

Cost

AI Audit:Free (audit), $2K-$10K (implementation)

Consulting:$15,000-$100,000+

DIY:Internal labor (40-120 hours)

Depth of Analysis

AI Audit:47 components, benchmarked against 127+ companies

Consulting:Deep but narrow, depends on consultant

DIY:Variable, limited by team experience

Actionability

AI Audit:Prioritized fix list with dollar impact

Consulting:Strategic recs, often lacking tactical detail

DIY:Findings without benchmarks

Follow-up Support

AI Audit:Optional done-for-you + unlimited re-audits

Consulting:Additional billable hours

DIY:Depends on team capacity

Data Sources

AI Audit:Self-reported + AI benchmark from 127+ companies

Consulting:Interviews + manual pulls + experience

DIY:CRM reports + tribal knowledge

Objectivity

AI Audit:High: algorithm-driven

Consulting:Medium: external but scope-influenced

DIY:Low: internal blind spots

Pros and Cons of Each Approach

AI-Powered Audit

Artemis GTM

Pros

Results in 2 minutes, not weeks
Free to run with no commitment
Benchmarked against 127+ B2B companies
Quantifies each leak in dollar impact
Includes step-by-step implementation guides
Unlimited re-audits to track progress
No internal politics or bias

Cons

Relies on self-reported data accuracy
Cannot conduct stakeholder interviews
Less nuanced for highly complex GTM motions

Traditional Consulting

Boutique or Big 4 Firms

Pros

Deep qualitative insights from interviews
Brings external perspective and experience
Can drive cross-functional alignment
Hands-on implementation support available
Credibility with executive stakeholders

Cons

Costs $15K-$100K+ per engagement
Takes 4-12 weeks to deliver findings
Recommendations often sit in slide decks
Quality varies widely by consultant
Implementation costs extra

DIY Internal Audit

RevOps / Sales Ops Team

Pros

No direct cost beyond existing team time
Deep institutional knowledge of processes
Can access all internal data and systems
Team builds ownership of findings

Cons

Internal blind spots miss critical issues
No external benchmarks for comparison
Political dynamics skew findings
Competes with day-to-day priorities
Lacks structured prioritization framework
Takes 2-6 weeks of team bandwidth

Who Is Each Approach Best For?

AI-Powered Audit

B2B SaaS companies at $1M-$50M ARR looking for a fast baseline
Teams that need answers now, not in 6 weeks
Budget-conscious companies wanting ROI clarity before spending
Leaders who want benchmarked, objective data to justify investment

Traditional Consulting

Enterprise companies ($50M+ ARR) with complex, multi-product GTM
Organizations needing cross-functional alignment and change management
Companies with budget for $15K-$100K+ and patience for 4-12 week timelines
Boards or investors requiring third-party validation

DIY Internal Audit

Early-stage startups (under $1M ARR) with strong RevOps talent
Teams with 2-6 weeks of dedicated bandwidth to spare
Companies with zero budget for external support
Organizations where the team already knows the gaps but needs to document them

Frequently Asked Questions

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