What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

What is pipeline velocity?

Pipeline velocity measures how fast revenue moves through your sales pipeline, expressed in dollars per day. The formula is: (Number of Opportunities x Deal Value x Win Rate) / Sales Cycle Length. A higher velocity means you generate revenue faster.

What is a good pipeline velocity?

Good pipeline velocity varies by industry. For B2B SaaS, a typical range is $2,000-$10,000/day for growth-stage companies. Use this calculator to compare your velocity against your industry benchmark.

Which lever has the biggest impact on pipeline velocity?

It depends on your current numbers. If your win rate is well below benchmark, improving it will likely have the biggest impact. If your sales cycle is twice the industry average, shortening it is the priority. This calculator shows you exactly which lever matters most for your specific situation.

How do I improve pipeline velocity?

Focus on the weakest lever. Increase leads with visitor identification tools like Warmly. Improve win rates with conversation intelligence tools like Attention. Shorten sales cycles with speed-to-lead automation. Increase deal size through better discovery and multi-threading. Use the Quota Attainment Gap Analyzer (artemisgtm.ai/quota-gap-analyzer) to see if your velocity is enough to hit quota, and the Sales Tech Stack Grader (artemisgtm.ai/stack-grader) to find tool gaps.

How often should I measure pipeline velocity?

Measure pipeline velocity monthly. Track it on a rolling 90-day basis to smooth out deal timing fluctuations. Sudden drops indicate pipeline health problems before they show up in revenue. Pair it with the Lead Response Time Calculator (artemisgtm.ai/lead-response-calculator) to ensure speed-to-lead isn't your bottleneck.

Pipeline Velocity Calculator | Which Lever Moves Revenue Most?

Your Pipeline

Industry

Growth Motion

Monthly Qualified Leads

105,000

Average Deal Size

Win Rate

1%60%

Avg Sales Cycle (days)

7180

SaaS Benchmarks

Monthly Leads300

Deal Size25000

Win Rate25%

Cycle (days)60

Industry benchmarks for SaaS. These adjust automatically when you change industry or growth motion.

Pipeline Velocity

$20,833/day

DBelow benchmark

Industry benchmark: $31,250/day for SaaS

$1.3M

Monthly Revenue

$15.0M

Annual Revenue

67%

vs Benchmark

below

Deals/Month

Which Lever Should You Pull?

Impact of a 25% improvement in each lever

Shorter CyclesBiggest Impact

+$6,944/day

60 days → 45 days = $27,778/day

More Leads

+$5,208/day

200 → 250 = $26,042/day

Bigger Deals

+$5,208/day

25,000 → 31,250 = $26,042/day

Higher Win Rate

+$5,208/day

25% → 31% = $26,042/day

Shorten cycles with speed-to-lead

WarmlyPartner

Turn anonymous website visitors into qualified pipeline in real-time.

From $700/mo

Personalized Insights

Based on your numbers vs SaaS benchmarks

! Lead Volume Gap

At 200 monthly leads vs the 300 benchmark, you are leaving velocity on the table. Adding visitor identification or outbound could close this gap.

Save & Compare

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Pipeline velocity = (Opportunities x Deal Value x Win Rate) / Sales Cycle Length

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Try our other tools:

Quota Gap Analyzer

Calculate exactly how many leads and opps you need to hit your revenue target.

Sales Tech Stack Grader

Grade your sales tools across 8 categories. Find gaps and get recommendations.

Lead Response Calculator

See how much slow response time costs your business.

How Fast DoesYour Pipeline Move?

Your Pipeline

SaaS Benchmarks

Which Lever Should You Pull?

Shorten cycles with speed-to-lead

Personalized Insights

Save & Compare

Ready to fix all your revenue leaks?

Quota Gap Analyzer

Sales Tech Stack Grader

Lead Response Calculator