What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

What is a sales tech stack?

A sales tech stack is the collection of software tools a B2B sales team uses to find prospects, engage leads, manage pipeline, and close deals. A complete stack typically covers 8 categories: CRM, Sales Engagement, Data Enrichment, Conversation Intelligence, Visitor Identification, Revenue Intelligence, Pipeline Management, and Sales Enablement.

How many sales tools does the average B2B company use?

The average B2B SaaS company uses 6-10 sales tools. However, having many tools does not guarantee good coverage. Most companies have critical gaps in 2-3 categories while over-investing in others, leading to both missed pipeline and wasted budget.

What is the most important sales tool category?

CRM is foundational — every team needs one. Beyond that, the most important category depends on your growth motion. Sales-led teams need strong Sales Engagement tools. Product-led teams need Visitor Identification. All growing teams benefit from Conversation Intelligence for coaching and CRM hygiene.

How do I know if my sales stack has redundancies?

Redundancy occurs when you have 3 or more tools in the same category. Common examples include using both Apollo and ZoomInfo for data enrichment, or both Outreach and Salesloft for sequencing. This wastes budget and creates data inconsistencies. Consolidate to 1-2 tools per category.

What sales tools should an early-stage startup use?

Early-stage teams ($1-5M ARR) should focus on CRM (Attio or HubSpot), Sales Engagement (Amplemarket or Apollo), and optionally Visitor Identification (Warmly or RB2B). Keep it lean — 3-4 tools that cover the essentials. Add Conversation Intelligence and Revenue Intelligence as you scale past $5M ARR.

How do I grade my sales tech stack?

Use this free Sales Tech Stack Grader. Select your growth motion (Sales-Led, Product-Led, or Hybrid), your company stage, and check off every tool you currently use across 8 categories. The grader scores your stack out of 100 based on weighted category coverage, flags gaps and redundancies, and recommends specific tools for uncovered categories. After grading your stack, use the Pipeline Velocity Calculator (artemisgtm.ai/pipeline-velocity-calculator) to measure how your tools impact revenue throughput, and the Quota Gap Analyzer (artemisgtm.ai/quota-gap-analyzer) to check if your pipeline is on track.

Sales Tech Stack Grader | Grade Your GTM Tools

Your Company

Growth Motion

Company Stage

Stack Score

0/100

FCritical gaps

Sales-Led Growth|$5-15M ARR|0/8 categories|0 tools

Stack Maturity: No Stack

You have no sales tools selected. Time to build your foundation.

Coverage Map

CRMMust have

No tools selected

20pts

Sales EngagementMust have

No tools selected

20pts

Data EnrichmentMust have

No tools selected

12pts

Conversation IntelligenceShould have

No tools selected

15pts

Visitor IdentificationShould have

No tools selected

10pts

Revenue IntelligenceNice to have

No tools selected

10pts

Pipeline ManagementNice to have

No tools selected

8pts

Sales EnablementNice to have

No tools selected

5pts

Gap Recommendations

Fill these to improve your score

Critical Gaps

CRM

Missing crm at your stage means you are flying blind in a critical area. This is a 20-point gap in your score.

You need a CRM

Attio

The flexible, data-driven CRM built for fast-moving teams who outgrew spreadsheets but hate Salesforce.

From $29/user/mo · Free tier available

Sales Engagement

Missing sales engagement at your stage means you are flying blind in a critical area. This is a 20-point gap in your score.

Fix your outbound gap

AmplemarketPartner

AI-powered outbound that replaces 5+ tools and books meetings on autopilot.

From $1,200/mo

Data Enrichment

Missing data enrichment at your stage means you are flying blind in a critical area. This is a 12-point gap in your score.

Fix your data enrichment gap

AmplemarketPartner

AI-powered outbound that replaces 5+ tools and books meetings on autopilot.

From $1,200/mo

Important Gaps

Conversation Intelligence

Adding conversation intelligence would improve your stack score by 15 points and is expected at the growth stage.

Add conversation intelligence

AttentionPartner

AI-powered call recording that turns every sales conversation into actionable intelligence.

From $59/user/mo · Free tier available

Visitor Identification

Adding visitor identification would improve your stack score by 10 points and is expected at the growth stage.

Identify your website visitors

WarmlyPartner

Turn anonymous website visitors into qualified pipeline in real-time.

From $700/mo

Nice to Have

Revenue Intelligence

Worth 10 points. Consider adding as you grow.

Pipeline Management

Worth 8 points. Consider adding as you grow.

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Based on analysis of 500+ B2B SaaS tech stacks across industries and growth stages.

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98% of B2B visitors leave without a form. Calculate the pipeline you're missing.

How Does Your StackMeasure Up?

Your Company

CRM

Sales Engagement

Data Enrichment

Conversation Intelligence

Visitor Identification

Revenue Intelligence

Pipeline Management

Sales Enablement

Stack Maturity: No Stack

Coverage Map

Gap Recommendations

You need a CRM

Fix your outbound gap

Fix your data enrichment gap

Add conversation intelligence

Identify your website visitors

Save & Compare

Ready to fix all your revenue leaks?

Pipeline Velocity Calculator

Quota Gap Analyzer

Lead Response Calculator

GTM ROI Calculator

Website Visitor ROI Calculator