What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

What is pipeline coverage ratio?

Pipeline coverage ratio is your total open pipeline value divided by your revenue target for the period. A 3x ratio means you have $3 in pipeline for every $1 of target. Best-in-class B2B companies maintain 3-4x coverage to account for deal slippage and losses. Use the Pipeline Velocity Calculator (artemisgtm.ai/pipeline-velocity-calculator) to measure how fast that pipeline converts to revenue.

How much pipeline do I need to hit quota?

You need pipeline equal to your quota divided by your win rate. If your quota is $1M and your win rate is 25%, you need $4M in pipeline. This gives you the mathematical minimum — most companies aim for 3-4x coverage as a safety margin.

How many deals can one AE manage?

Most AEs can effectively manage 15-25 active opportunities at a time, depending on deal complexity. When AEs are managing more than 25 opps, deal quality suffers — win rates drop, sales cycles lengthen, and CRM data degrades. If your AEs are over capacity, consider adding headcount or automating low-value activities.

What is the time-to-close risk?

Time-to-close risk means deals created too late in the quarter cannot close before quarter-end at your average sales cycle length. If your average cycle is 60 days and there are only 30 days left in the quarter, any new deal created today will not close this quarter. This creates a hidden pipeline coverage gap.

How do I close a pipeline gap quickly?

To close a pipeline gap fast: 1) Identify and accelerate existing deals that can close sooner. 2) Add inbound pipeline with visitor identification tools like Warmly. 3) Launch targeted outbound sequences via Amplemarket. 4) Improve win rates on current deals with conversation intelligence from Attention. The fastest path depends on whether your gap is volume, conversion, or capacity. Use the Sales Tech Stack Grader (artemisgtm.ai/stack-grader) to check if tool gaps are slowing you down, and the Lead Response Calculator (artemisgtm.ai/lead-response-calculator) to quantify what slow follow-up is costing.

Quota Attainment Gap Analyzer | How Many Leads to Hit Plan?

Your Targets

Annual Revenue Target

$500,000$50,000,000

Number of AEs

130

Average Deal Size

Win Rate

5%60%

Avg Sales Cycle (days)

7180

Current Pipeline Value

$0$100,000,000

Pipeline Coverage

6.0x

ABest-in-class coverage

Best-in-class is 3.5x. You have $3.0M against a $500,000 quarterly target.

$500,000

Quota/AE

annual

6.7

Deals/Month

team total

Opps/Month

to enter pipeline

122

Leads/Month

at 25% conversion

AE Capacity Check

4 AEs carrying $500,000 each

Deals/AE/Month

1.7

Opps/AE/Month

7.6

Active Opps/AE

+ Healthy Capacity

Each AE is managing ~11 active opportunities. Your team has room to take on more pipeline without sacrificing deal quality.

Time-to-Close Risk

13 days left in the quarter

!! New Deals Won't Close This Quarter

With 13 days left and a 45-day sales cycle, any new opportunity created today will not close this quarter. Focus entirely on accelerating existing deals.

Protect your pipeline

AttentionPartner

AI-powered call recording that turns every sales conversation into actionable intelligence.

From $59/user/mo · Free tier available

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Pipeline coverage benchmarks from Winning by Design and Clari revenue intelligence data.

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Try our other tools:

Pipeline Velocity Calculator

Calculate your pipeline velocity in $/day and find which lever moves revenue most.

Sales Tech Stack Grader

Grade your sales tools across 8 categories. Find gaps and get recommendations.

Lead Response Calculator

See how much slow response time costs your business.

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