What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

How does Warmly identify website visitors?

Warmly uses a combination of reverse IP lookup, cookie matching, and third-party data partnerships to identify companies and individuals visiting your website. At the company level, it matches IP addresses to known business networks. At the person level, it cross-references behavioral signals with professional data to identify likely visitors from those companies.

What identification rate can I realistically expect from Warmly?

Warmly reports up to 65% company-level identification for mid-market B2B traffic. In practice, most of our clients see 40-55% depending on their traffic mix. Enterprise B2B companies with predictable traffic patterns see higher rates. Consumer-heavy or VPN-heavy traffic will see lower rates. Person-level identification is typically 15-25%.

Does Warmly work with my CRM?

Warmly integrates natively with HubSpot and Salesforce via OAuth. It also connects to most other tools via Zapier, Make, or webhooks. CRM records are created or updated automatically when a visitor is identified, and you can configure which fields get populated.

How does the AI chatbot work on Warmly?

The AI chatbot engages visitors based on rules you set. It can greet ICP visitors on high-intent pages like pricing, ask qualifying questions, answer common objections, and book meetings directly on your team calendar. It works 24/7, which is particularly valuable for after-hours traffic when no rep is available.

Is Warmly GDPR compliant?

Yes. Warmly primarily uses company-level IP-to-company matching, which falls under legitimate business interest under GDPR. Person-level data comes from publicly available professional information. Warmly includes consent management features and complies with GDPR, CCPA, and other privacy regulations.

How does Warmly compare to RB2B?

Warmly is a full-platform solution with company and person identification, real-time alerts, AI chatbot, CRM integration, and intent scoring. RB2B focuses specifically on person-level LinkedIn matching at a lower price point. Choose Warmly for complete identification-to-engagement workflow; choose RB2B if you only need the data feed and already have outreach infrastructure.

What does Warmly cost?

Warmly pricing starts at approximately $700/month on a tiered SaaS model. Pricing scales based on monthly identified visitors and features. There is no free tier, but they offer demos and trials. For most B2B SaaS companies, the ROI math works out within the first month if you have decent website traffic and an active sales team.

Recommendations/Warmly

Website Intent & Visitor Identification

Warmly Review

4.7/5

The best all-in-one visitor identification platform for B2B SaaS teams that want to act on intent signals immediately.

Try Warmly

Artemis GTM Partner · Last reviewed 2026-03-09

Quick Facts

Best ForEarly stage, Growth stage, Scale stage

PricingFrom $700/mo (Tiered SaaS)

Time to Value1 week

Expected Impact3-5x more identified leads from existing website traffic

Our Rating4.7/5

Free TierNo

What It Actually Does

Turn anonymous website visitors into qualified pipeline in real-time.

Company and person-level visitor identification (up to 65% match rate)

Real-time Slack and CRM alerts for high-intent visitors

AI chatbot that engages visitors while your team is offline

Intent signal scoring and ICP-based prioritization

Native HubSpot and Salesforce CRM integration

Automated outreach triggers via integrations

Visitor journey tracking across sessions

LinkedIn data enrichment for identified contacts

How We've Used It

Tom Regan

Founder, Artemis GTM

I have implemented Warmly across multiple client engagements and it consistently delivers the fastest time-to-value of any tool in our stack. One client went from zero visitor identification to booking 3 meetings in their first week. The real-time Slack alerts changed their sales team's behavior overnight. Instead of waiting for inbound form fills, reps started responding to pricing page visitors within minutes. The AI chatbot is a bonus that most teams underestimate. It handles after-hours visitors and qualifies them before a human ever gets involved. Setup takes about a day if your CRM is already clean, and you will start seeing identified visitors within hours of installing the script.

Who Should Use Warmly

B2B SaaS teams ($2M-$50M ARR) with active SDR/AE teams who want an end-to-end platform that identifies website visitors, scores their intent, and routes the hottest ones to reps in real-time. Especially strong if you are losing deals because you do not know who is on your site.

Pros

Highest identification rate in the category (up to 65%)
Full workflow from identification to engagement to routing
AI chatbot captures leads 24/7 without human intervention
Real-time alerts mean your team responds in minutes, not hours
Intent scoring eliminates noise so reps focus on hot visitors
Strong CRM integrations keep your data clean

Who Should NOT Use Warmly

Very early-stage startups with minimal website traffic (under 1,000 monthly visitors) or companies without a sales team to act on the alerts. If you just need basic person-level data and already have outreach tools, RB2B at a lower price point might be a better starting point.

Cons

Higher price point than point solutions like RB2B
Full value requires an active sales team to follow up on alerts
Setup and configuration takes a few days to optimize
Identification rates depend heavily on your traffic profile

Warmly vs. Alternatives

Only platform that combines visitor identification, AI chat engagement, and real-time sales routing in one tool.

Feature	Warmly Partner	Apollo	Amplemarket Partner
AI Personalization	AI chatbot	Basic templates	Duo Copilot AI
Data Enrichment	Visitor identification	275M+ contacts	Built-in enrichment
CRM Integration
Free Tier
Multi-Channel Outreach
Intent Signals
	Try Warmly	Try Apollo	Try Amplemarket

AI Personalization

Warmly:AI chatbot

Apollo:Basic templates

Amplemarket:Duo Copilot AI

Data Enrichment

Warmly:Visitor identification

Apollo:275M+ contacts

Amplemarket:Built-in enrichment

CRM Integration

Warmly:

Apollo:

Amplemarket:

Free Tier

Warmly:

Apollo:

Amplemarket:

Multi-Channel Outreach

Warmly:

Apollo:

Amplemarket:

Intent Signals

Warmly:

Apollo:

Amplemarket:

Try Warmly Try Apollo Try Amplemarket

Implementation Guide

Install the Warmly JavaScript snippet on all website pages (15 minutes)

Connect your CRM via native OAuth integration with HubSpot or Salesforce

Define your ICP filters: target titles, company sizes, industries

Configure Slack alerts for high-intent visitors matching your ICP

Set up automated routing rules to assign hot visitors to the right rep

Time to Value: 1 week

Expected Impact: 3-5x more identified leads from existing website traffic

Bottom Line

The best all-in-one visitor identification platform for B2B SaaS teams that want to act on intent signals immediately.

Try Warmly Get Your Free GTM Audit

Frequently Asked Questions

Last reviewed: 2026-03-09 by Tom Regan, Founder of Artemis GTM