What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

How does Artemis GTM differ from hiring a traditional consulting firm?

Artemis GTM uses AI to analyze GTM operations against 127+ company benchmarks in 2 minutes, providing scored diagnostics with prioritized fixes. Traditional consulting firms spend 4-12 weeks and cost $15K-$100K+. Artemis delivers instant diagnostics with optional done-for-you implementation.

Is an AI-powered audit accurate enough to replace a consultant?

For most B2B companies under $20M ARR, yes. The Artemis Flash Audit scores 47 GTM components against real benchmark data, catching revenue leaks consultants often miss. For enterprise organizations with complex multi-product GTM motions, starting with an AI audit ensures consulting dollars target the right problems.

Can I do a GTM audit myself instead of paying anyone?

You can, but internal audits take 2-6 weeks, suffer from blind spots and politics, and lack external benchmarks. Most DIY audits confirm what the team already believes. The Artemis Flash Audit is free and takes 2 minutes, making it a better starting point regardless.

What does Artemis GTM implementation support include?

The free Flash Audit includes scored diagnostics, revenue leak identification, and prioritized fixes. Paid engagements ($2K-$10K) include done-for-you implementation of highest-impact fixes: speed-to-lead automation, ICP refinement, lead scoring, tech stack optimization, and sales process improvements.

How much do traditional GTM consultants actually cost?

Boutique GTM consultants charge $5K-$25K for focused projects. Mid-tier firms charge $25K-$75K for multi-month engagements. Big 4 firms charge $50K-$250K+. Most engagements do not include implementation, requiring additional budget to act on recommendations.

What is the biggest risk of the DIY approach to GTM auditing?

The biggest risk is confirmation bias. Internal teams validate existing assumptions rather than challenging them. Without external benchmarks, there is no way to know if metrics are acceptable. DIY audits also compete with daily priorities and often stall at findings without reaching implementation.

Comparison Guide

Artemis GTM vs Traditional Consulting vs DIY

Three ways to find and fix revenue leaks in your go-to-market engine. One costs nothing and takes 2 minutes. Another costs $15K+ and takes months. The third depends entirely on how honest your team is willing to be.

Choosing the right GTM audit approach depends on your company stage, budget, and urgency. Artemis GTM delivers AI-powered diagnostics with benchmark data instantly. Consulting firms provide deep qualitative analysis over weeks. DIY audits are free but limited by internal blind spots and lack of external benchmarks. This guide breaks down the real trade-offs so you can make the right call.

Tom Regan

Founder & GTM Consultant, Artemis GTM

Former Apollo.io SDR Leader (152% of quota) | Scaled ARR from $800K to $50M

Last reviewed: March 19, 2026

The Verdict

Start with the free Artemis Flash Audit to identify your biggest revenue leaks in 2 minutes. If you need hands-on implementation, Artemis offers done-for-you support at a fraction of consulting fees. Reserve traditional consultants for enterprise-scale GTM transformations requiring cross-functional change management. DIY only makes sense if you have zero budget and strong RevOps talent already on staff.

Side-by-Side Comparison

How does Artemis GTM compare to hiring a consulting firm or running the audit yourself?

Criteria	Recommended Artemis GTM AI-Powered Audit + Implementation	Traditional Consulting Boutique & Enterprise Firms	DIY / In-House RevOps / Sales Ops Team
Time to Results	2 minutes (audit), 1-4 weeks (implementation)	4-12 weeks for findings, additional months for implementation	2-6 weeks for findings, ongoing for implementation
Total Cost (Year 1)	Free (audit), $2K-$10K (done-for-you implementation)	$15,000-$100,000+ for audit only, implementation billed separately	40-120 hours of internal labor, opportunity cost of delayed fixes
Depth of Analysis	47 components across 5 pillars, benchmarked against 127+ companies	Deep but scope-dependent, typically 10-20 focus areas per engagement	Variable depth, limited by team expertise and available data
Implementation Support	Prioritized fix list with guides, optional done-for-you execution	Strategic recommendations in slide decks, implementation costs extra	Self-directed, competes with existing responsibilities
Ongoing Optimization	Unlimited re-audits to track progress over time	Requires new engagement or retainer ($5K-$15K/month)	Depends on team maintaining audit discipline quarterly
Data-Driven Benchmarks	Yes, 127+ B2B company benchmark database with percentile scoring	Varies widely by firm, often based on consultant experience only	No external benchmarks, limited to internal historical data
Scalability	Run for multiple products, segments, or business units instantly	Each additional scope requires a new SOW and budget	Each additional scope multiplies internal time investment

Pricing Comparison

What you actually pay across the full lifecycle, from audit to implementation.

Artemis GTM

Free

Flash Audit diagnostic

$0 for full 47-component audit
$2K-$5K for focused implementation
$5K-$10K for comprehensive done-for-you
Unlimited re-audits included at every tier

Traditional Consulting

$15K-$100K+

Audit engagement only

$5K-$25K for boutique firms
$25K-$75K for mid-tier firms
$50K-$250K+ for Big 4 firms
Implementation billed separately

DIY / In-House

Direct cost (labor not counted)

40-120 hours of team bandwidth
At $75/hr loaded cost: $3K-$9K equivalent
Opportunity cost of delayed revenue fixes
No additional tools or subscriptions needed

Timeline Comparison

How long until you actually have answers and can start fixing revenue leaks?

Artemis GTM

Day 1: Diagnostic

2-minute Flash Audit identifies all revenue leaks with dollar-impact estimates

Week 1: Prioritization

Review findings, agree on fix priorities, plan implementation

Weeks 2-4: Implementation

Done-for-you fixes deployed, measured, and optimized

Traditional Consulting

Weeks 1-2: Scoping

Sales calls, SOW negotiation, contract signing

Weeks 3-8: Research

Interviews, data analysis, findings development

Weeks 9-12: Delivery

Final presentation, recommendations deck

Months 4-6+: Implementation

Separate engagement, additional budget required

DIY / In-House

Weeks 1-2: Planning

Define scope, pull reports, schedule reviews

Weeks 3-4: Analysis

Review CRM data, identify gaps (between other tasks)

Weeks 5-6: Documentation

Write up findings, present to leadership

Weeks 7+: Implementation

Self-directed fixes, often deprioritized by competing work

Pros and Cons of Each Approach

Artemis GTM

AI-Powered Audit + Implementation

Pros

Instant results with no time commitment upfront
Free diagnostic, low-cost implementation ($2K-$10K)
Benchmarked against 127+ real B2B companies
Quantifies every revenue leak in dollar impact
Prioritized fix list, not just a list of problems
Unlimited re-audits to measure progress over time
Done-for-you implementation option included

Cons

Relies on self-reported data for initial audit
Does not conduct live stakeholder interviews
Best suited for B2B SaaS, less proven for other models

Traditional Consulting

Boutique & Enterprise Firms

Pros

Deep qualitative insights from stakeholder interviews
External credibility with boards and investors
Can drive cross-functional alignment and change management
Tailored methodology for complex GTM motions
Relationship-based guidance from experienced operators

Cons

Costs $15K-$100K+ before any fixes are implemented
4-12 week timelines mean revenue keeps leaking
Recommendations often die in slide decks
Quality varies enormously by individual consultant
Implementation always costs extra on top of the audit
No benchmark database for objective comparison

DIY / In-House

RevOps / Sales Ops Team

Pros

No direct cost beyond existing team salaries
Deep institutional knowledge of internal processes
Full access to all internal data and systems
Team builds ownership and accountability for findings

Cons

Confirmation bias: teams validate existing assumptions
No external benchmarks to compare against
Internal politics distort findings and priorities
Competes with daily operational responsibilities
No structured prioritization or dollar-impact framework
Takes 2-6 weeks of bandwidth from revenue-generating work

Who Is Each Approach Best For?

Artemis GTM

B2B SaaS companies at $1M-$50M ARR who need a fast, objective baseline
Revenue leaders who need answers this week, not in 3 months
Budget-conscious teams that want ROI clarity before committing spend
Companies that want both the diagnostic and the fix, not just a report

Traditional Consulting

Enterprise companies ($50M+ ARR) with complex, multi-product GTM
Organizations needing cross-functional alignment and change management
Companies with $15K-$100K+ budgets and patience for 4-12 week timelines
Boards or investors requiring third-party credentialed validation

DIY / In-House

Early-stage startups (under $1M ARR) with strong RevOps talent on staff
Teams with 2-6 weeks of dedicated bandwidth available
Companies with truly zero budget for any external support
Teams that already know their gaps and just need to document them formally

Frequently Asked Questions

Find Your Revenue Leaks in 2 Minutes

The Artemis Flash Audit is free, takes 2 minutes, and scores your GTM engine against 127+ B2B companies. No sales call required. No credit card. Just answers.

Sources & Methodology

Benchmark data derived from Artemis GTM Flash Audit results across 127+ B2B SaaS companies (2024-2026).
Consulting pricing ranges based on publicly available rate cards from boutique, mid-tier, and Big 4 consulting firms as of Q1 2026.
Lead response time benchmarks reference the Harvard Business Review study on lead response management and InsideSales.com research on optimal response windows.
DIY audit time estimates based on RevOps community surveys and internal project data from B2B companies with 50-500 employees.
Revenue leak cost calculations use median values from Artemis GTM audit data, adjusted for company size and industry vertical.

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