What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

How much does GTM consulting cost?

Strategy sprints run $10,000-$30,000 for 2-4 weeks. Fractional GTM leadership costs $8,000-$20,000 per month. Project-based work is $20,000-$100,000. Full retained engagements run $150,000-$350,000+ annually. Most mid-market B2B companies invest $10,000-$20,000 per month.

When should a company hire a GTM consultant?

Hire a GTM consultant when launching a new product, pipeline has stalled, win rates are dropping, you have product-market fit but can't scale acquisition, or you just raised a round and need to deploy capital efficiently. The common thread: you need GTM expertise you don't have in-house.

What is the difference between GTM consulting and sales consulting?

Sales consulting focuses on the sales team: process, methodology, training, comp. GTM consulting addresses the full acquisition system: positioning, ICP, channels, pricing, and how sales, marketing, and CS work together. A GTM consultant might redesign your entire demand engine.

What does a GTM consultant actually deliver?

ICP documentation with scoring criteria, positioning framework, competitive analysis, sales process with stage definitions, channel strategy, pipeline model, go-to-market playbook, and a 90-day execution plan. The best consultants also help implement, not just deliver a strategy deck.

How long does it take to see results from GTM consulting?

Quick wins show up in 2-4 weeks. Pipeline improvements take 60-90 days. Full GTM transformation takes 3-6 months. Companies that pair strategy with execution support see results 2-3x faster than those who try to implement a strategy deck alone.

What ROI should I expect from GTM consulting?

Strong engagements deliver 4-8x ROI within the first year. Common outcomes: 30-50% more pipeline, 15-30% higher win rates, 20-40% shorter sales cycles. The biggest ROI often comes from stopping investment in the wrong ICPs and channels.

Should I hire a GTM consultant or a VP of Sales?

Hire a consultant first if you're under $10M ARR and your GTM motion isn't yet repeatable. Build the playbook before hiring a leader to run it. A VP of Sales hired before GTM clarity often brings the wrong playbook from their last company.

GTM Consulting

GTM Consulting: Build a Go-to-Market Engine That Works

You have a product. Maybe it is great. But great products do not sell themselves. GTM consulting builds the system that turns your product into predictable pipeline -- the positioning, the targeting, the process, and the channels that actually work.

Tom Regan

Founder & GTM Consultant, Artemis GTM

Former Apollo.io SDR Leader (152% of quota) | Scaled ARR from $800K to $50M

Last reviewed: March 19, 2026

What Is GTM Consulting?

Go-to-market (GTM) consulting is a specialized service that helps companies build or fix the entire system for how they acquire and retain customers. It sits above individual functions like sales or marketing and asks the harder question: is the overall machine working? A GTM consultant does not just optimize your cold emails or fix your CRM. They look at the full picture: Are you targeting the right companies? Is your messaging landing? Does your sales process match how buyers actually buy? Think of it this way: sales consulting fixes your sales team, marketing consulting fixes your demand gen, RevOps consulting fixes your operational infrastructure. GTM consulting makes sure all three are pointed at the same target and pulling in the same direction.

What Does GTM Consulting Cover?

A comprehensive GTM engagement addresses five interconnected pillars. Fixing one without addressing the others is like tuning one cylinder of a five-cylinder engine.

ICP Definition and Market Strategy

Who should you sell to? Not just demographics -- the specific companies and personas where your product creates the most value and you can win consistently. Includes ICP scoring criteria, market segmentation, and disqualification rules so your team stops wasting time on bad-fit accounts. See our ICP selection guide.

Positioning and Messaging

How do you describe what you do in a way that resonates with buyers and differentiates from competitors? This is not tagline work -- it is the foundational narrative that flows into your website, sales decks, outbound sequences, and every customer conversation. Positioning determines whether prospects say 'tell me more' or 'not for us.'

Sales Process Design

Stage definitions, qualification frameworks (BANT, MEDDIC), exit criteria, velocity benchmarks, and playbooks for each phase. The goal is a repeatable process that does not depend on heroic individual sellers. Good process makes average reps good and good reps great. See our sales process guide.

Tech Stack and Team Structure

Are the right tools in place to support your GTM motion? Is your team structured for how you sell? A GTM consultant evaluates whether you need SDRs, AEs, or both. Whether inbound or outbound drives pipeline. Whether your CRM, engagement tools, and analytics are connected or creating data silos.

Channel Strategy and Execution

Where do you find and engage your buyers? Outbound, inbound content, paid acquisition, product-led growth, partnerships, events, community -- every company needs a different mix. A GTM consultant helps you pick the 2-3 channels where you can win based on your ICP, budget, and team capacity, then builds the playbook for each.

When Should You Hire a GTM Consultant?

GTM consulting is not always the right move. But there are specific inflection points where a GTM consultant creates outsized value.

You are launching a new product or entering a new market

Getting positioning, targeting, and channel strategy right on day one saves months of iteration. A GTM consultant who has launched before brings pattern recognition that first-timers lack. The cost of a bad launch is not just the money -- it is the time and team morale you lose.

Pipeline has dried up and you do not know why

Sometimes the problem is obvious (outbound volume dropped). Often it is not (your ICP shifted, competitors repositioned, your messaging went stale). A GTM consultant diagnoses the root cause instead of letting you throw money at symptoms.

Win rates are dropping and nobody can explain it

You are getting into deals but losing more than you should. This usually signals a positioning problem (wrong message), a targeting problem (wrong prospects), or a process problem (deals stall without clear next steps). Often all three.

You have product-market fit but cannot scale acquisition

Customers love you once they are in. But getting them in is unpredictable. You rely on founder-led sales or referrals. A GTM consultant builds the repeatable acquisition machine that turns individual wins into a system.

You just raised a round and need to deploy capital into growth

Post-funding, the clock is ticking. Investors expect growth. Hiring 5 reps before your GTM motion is defined burns cash without building pipeline. A GTM consultant helps you build the playbook first so every hire multiplies revenue instead of adding headcount cost.

GTM Consulting Engagement Types

The right engagement model depends on where you are and what you need. A startup pre-revenue needs something different from a $30M company repositioning for enterprise.

Type	Duration	Deliverables	Investment
Advisory	Ongoing (monthly retainer)	Weekly strategy sessions, pipeline reviews, positioning feedback, hiring guidance. You execute, consultant advises.	$3,000-$8,000/month
Sprint	2-4 weeks	ICP documentation, positioning framework, competitive analysis, channel strategy, and 90-day execution plan.	$10,000-$30,000
Embedded	3-6 months (ongoing)	Full GTM build or rebuild. Acts as fractional CRO or VP GTM. Runs pipeline reviews, coaches reps, builds playbooks, ships campaigns.	$8,000-$20,000/month

Advisory

Duration:Ongoing (monthly retainer)

Deliverables:Weekly strategy sessions, pipeline reviews, positioning feedback.

Investment:$3,000-$8,000/month

Sprint

Duration:2-4 weeks

Deliverables:ICP docs, positioning framework, competitive analysis, 90-day plan.

Investment:$10,000-$30,000

Embedded

Duration:3-6 months (ongoing)

Deliverables:Full GTM build. Fractional CRO. Pipeline reviews, playbooks, campaigns.

Investment:$8,000-$20,000/month

Not sure which model fits? Start with a free GTM audit to understand where your go-to-market engine is leaking revenue. The results will tell you whether you need a quick fix or a full rebuild.

How to Evaluate GTM Consultants

The GTM consulting market is noisy. Here is how to separate the consultants who move the needle from the ones who charge $50K for a strategy deck.

Have They Built GTM Before?

Not advised on it. Built it. At a company similar to yours in stage, market, and complexity. Ask for specific examples: 'Walk me through a GTM motion you designed from scratch and what the pipeline looked like 6 months later.'

Do They Execute or Just Strategize?

Strategy without execution is expensive decoration. The best GTM consultants get into the CRM, sit in on pipeline reviews, write the first outbound sequences, and build the dashboards. If their deliverable is a PDF and a handshake, keep looking.

Can They Show Metrics?

Ask for before-and-after numbers from past engagements. Pipeline generated, win rate changes, sales cycle reductions, revenue impact. Vague answers like 'we helped them grow' are a red flag. Specific answers like 'pipeline went from $200K to $1.2M per quarter in 4 months' are what you want.

Do They Push Back?

A consultant who agrees with everything you say is not consulting -- they are order-taking. You are hiring them for their judgment. They should challenge your assumptions about your ICP, your pricing, your channel mix, and your timeline.

Do They Understand Your Buyer?

Ask them to describe your buyer's world in the first meeting. If they cannot articulate your prospect's daily frustrations, goals, and decision-making process after basic research, they do not understand B2B buying well enough to advise you on GTM.

Are They Stage-Appropriate?

A consultant who built GTM at Oracle is probably not the right fit for a Series A startup. A founder who scaled from $0 to $5M might not have the playbook for $20M to $100M. Match the consultant's experience to your specific stage and challenge.

ROI Expectations for GTM Consulting

GTM consulting is an investment, not an expense -- but only if you choose the right consultant and commit to execution. Here is what realistic ROI looks like.

Expected Outcomes by Timeline:

First 30 Days: Quick Wins

ICP clarity (stop selling to wrong accounts), messaging improvements, qualification fixes, and pipeline hygiene. These alone often recover $25K-$75K in wasted pipeline.

60-90 Days: Pipeline Impact

New positioning is in market, outbound sequences are running, sales process is implemented. Companies typically see 30-50% improvement in pipeline generation and 15-30% better win rates from tighter qualification.

3-6 Months: System Maturity

The full GTM motion is operational. Channel strategy is validated, sales playbooks are refined, and reporting shows what is working. Sales cycles shorten by 20-40% as reps follow a proven process instead of freelancing.

6-12 Months: Compounding Returns

The GTM engine runs without the consultant. New hires ramp faster on documented playbooks. Marketing-to-revenue attribution is clear. Overall ROI of 4-8x the consulting investment is typical for companies that execute.

Where the Biggest ROI Comes From

The largest return on GTM consulting often comes from what you stop doing, not what you start. Stopping investment in the wrong ICP, killing underperforming channels, and disqualifying bad-fit deals faster can save $100K-$500K annually in wasted go-to-market spend. Use our ROI calculator to model the specific impact for your revenue numbers, or run a free GTM audit to quantify your current revenue leaks.

Frequently Asked Questions

Sources & References

Gartner: Go-to-Market Strategy Research -- Analysis of how GTM alignment impacts revenue growth, pipeline efficiency, and sales productivity in B2B organizations.
Forrester: B2B Go-to-Market Strategy -- Research on how companies with defined GTM strategies outperform peers by 15-25% in pipeline generation and win rates.
McKinsey: Growth, Marketing & Sales Insights -- Data on B2B growth levers including pricing, channel optimization, and customer segmentation.
Harvard Business Review: Go-to-Market Strategy -- Research and case studies on how companies build and scale effective go-to-market motions.

Find Out Where Your GTM Engine Is Leaking

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