What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

What does a RevOps consultant actually do?

A RevOps consultant aligns sales, marketing, and customer success operations around shared revenue goals. They audit your tech stack, clean up data flows, build reporting dashboards, standardize handoff processes, and create the operational infrastructure that lets your revenue team scale.

How much does RevOps consulting cost?

Costs vary by model. Fractional RevOps runs $3,000-$8,000/month. Project-based work ranges from $5,000-$25,000 per project. Full embedded engagements cost $10,000-$20,000/month. The right model depends on your stage, complexity, and whether you need ongoing support or a one-time fix.

When should I hire a RevOps consultant vs a full-time RevOps hire?

Hire a consultant when you need immediate expertise without a 3-6 month recruiting cycle, when work is project-based, or when you're under $10M ARR and can't justify a $150K+ full-time salary. Hire full-time when you have ongoing operational complexity and enough work for 40+ hours per week.

What is fractional RevOps?

Fractional RevOps means hiring a senior revenue operations professional part-time, typically 10-20 hours per week. You get experienced strategic leadership without full-time cost. It works best for companies between $2M-$20M ARR that need operational expertise but can't yet afford a dedicated VP of Revenue Operations.

How do I measure the ROI of RevOps consulting?

Track efficiency gains (hours saved, reduced reporting time), revenue impact (pipeline velocity, conversion rates, reduced churn), and cost avoidance (prevented bad tool purchases, avoided bad hires). Most engagements pay for themselves within 90 days. Set baseline metrics before the engagement starts.

What tools does a RevOps consultant typically work with?

Core CRM platforms (HubSpot, Salesforce), sales engagement tools (Outreach, Amplemarket), data enrichment (ZoomInfo, Apollo), BI tools (Looker, Tableau), integration platforms (Zapier, Make), and conversation intelligence (Gong, Attention). A good consultant recommends based on your stage, not personal preference.

How long does a typical RevOps consulting engagement last?

Project-based engagements take 4-8 weeks. Process redesign sprints run 6-12 weeks. Fractional engagements start with 3-month commitments, often extending to 6-12 months. The biggest mistake is treating RevOps as a one-time project when real value comes from ongoing optimization.

What is the difference between RevOps and Sales Ops?

Sales Ops focuses on the sales team: CRM management, quota setting, territory planning. RevOps aligns sales, marketing, and customer success across the full customer lifecycle from first touch to renewal. Most companies under $50M ARR benefit more from a RevOps approach than siloed Sales Ops.

RevOps Consulting

RevOps Consulting: Align Your Revenue Operations

Your CRM is a mess, marketing and sales blame each other for bad leads, and your forecast is a guess. RevOps consulting fixes the operational foundation so revenue becomes repeatable, not random.

Tom Regan

Founder & GTM Consultant, Artemis GTM

Former Apollo.io SDR Leader (152% of quota) | Scaled ARR from $800K to $50M

Last reviewed: March 19, 2026

What Is RevOps Consulting?

RevOps consulting is a specialized service that treats your entire revenue engine as one system instead of three separate departments. Rather than optimizing sales ops, marketing ops, and CS ops in isolation, a RevOps consultant designs the connective tissue between them: shared definitions, unified data, consistent handoffs, and a single source of truth for pipeline and revenue metrics. The goal is to make revenue predictable so your CRO can forecast with confidence, your VP of Sales knows why deals stall, and your marketing team can trace spend to closed revenue.

What Does RevOps Consulting Include?

A comprehensive RevOps engagement covers six core areas. Most companies have gaps in at least three.

Data and Analytics Infrastructure

Clean, connected data across your CRM, marketing automation, and CS platform. Single source of truth for pipeline, revenue, and customer health metrics. Eliminates the 'which number is right?' problem that plagues most revenue teams.

Process Optimization

Map and fix the handoff processes between marketing, sales, and CS. Lead routing rules, MQL-to-SQL criteria, deal stage definitions, and renewal workflows. Broken handoffs lose 20-30% of qualified leads.

Tech Stack Audit and Rationalization

Evaluate every tool in your revenue stack for ROI, overlap, and integration gaps. Most companies overspend by 30-40% on redundant tools. A RevOps consultant consolidates and connects your stack.

Forecasting and Pipeline Management

Build forecasting models based on historical conversion rates, not gut feel. Stage-weighted pipeline, commit vs best-case categories, and accuracy tracking. Reliable forecasts within two quarters.

Cross-Team Handoff Alignment

Define what happens when a lead becomes an opportunity, when a deal closes, and when a customer renews. SLAs between teams, shared dashboards, and accountability frameworks that prevent finger-pointing.

Reporting and Dashboards

Executive dashboards, team scorecards, and individual rep metrics. Built once, maintained automatically. No more Monday-morning scrambles to pull reports from five different tools.

Signs You Need RevOps Help

If three or more of these sound familiar, your revenue engine has operational debt that is costing you pipeline and deals.

Your CRM data is unreliable

Reps do not trust the numbers. Marketing and sales argue about lead counts. Executives get different pipeline numbers depending on who pulls the report.

Leads fall through the cracks between teams

Marketing generates MQLs that sales never follows up on. Handoffs between SDRs and AEs lose context. Closed-won deals get delayed onboarding because CS was not looped in.

You cannot forecast revenue accurately

Your forecast is off by 20%+ each quarter. You rely on rep gut feel instead of stage-weighted probabilities. Board meetings involve explaining misses, not celebrating wins.

Your tech stack has grown without a plan

You are paying for tools nobody uses. Data does not flow between systems. Every new tool requires manual workarounds or CSV exports to connect to everything else.

Reporting takes hours instead of minutes

Someone spends every Monday morning pulling data from five tools into a spreadsheet. By the time the report is ready, the data is stale. Nobody trusts the dashboards.

New reps take 6+ months to ramp

There is no documented process for how deals move through your pipeline. Tribal knowledge lives in the heads of your top performers. Onboarding is 'shadow someone for a week.'

Conversion rates are declining but you do not know why

Pipeline is growing but win rates are dropping. You cannot pinpoint which stage is leaking. There is no stage-by-stage conversion tracking to isolate the bottleneck.

Marketing and sales blame each other for missed targets

Marketing says they delivered enough leads. Sales says the leads were junk. Neither team has agreed-on definitions for MQL, SQL, or what 'qualified' actually means.

RevOps Consulting Engagement Models

Three ways to bring in RevOps expertise. The right model depends on your stage, budget, and whether you need a one-time fix or ongoing support.

Model	Duration	Best For	Investment Range
Fractional RevOps	3-12 months (10-20 hrs/week)	Companies at $2M-$20M ARR that need strategic leadership without a full-time hire. Ongoing optimization, not just a one-time project.	$3,000-$8,000/month
Project-Based	4-12 weeks	Specific initiatives: CRM migration, reporting overhaul, tech stack audit, process documentation. Clear scope with defined deliverables.	$5,000-$25,000 per project
Full Engagement	6-12 months (30-40 hrs/week)	Companies in rapid growth or post-acquisition that need a senior operator embedded in the team. Acts as interim VP RevOps.	$10,000-$20,000/month

Fractional RevOps

Duration:3-12 months (10-20 hrs/week)

Best For:Companies at $2M-$20M ARR needing strategic leadership without a full-time hire.

Investment:$3,000-$8,000/month

Project-Based

Duration:4-12 weeks

Best For:Specific initiatives: CRM migration, reporting overhaul, tech stack audit.

Investment:$5,000-$25,000 per project

Full Engagement

Duration:6-12 months (30-40 hrs/week)

Best For:Rapid growth or post-acquisition companies needing an embedded senior operator.

Investment:$10,000-$20,000/month

What to Look for in a RevOps Consultant

Not all RevOps consultants are created equal. Here is how to evaluate candidates before signing an engagement.

Operator experience, not just advisory

The best RevOps consultants have built and run revenue operations at companies similar to yours. They have configured CRMs, built dashboards, and managed cross-functional handoffs. Ask for examples of systems they have built, not just strategies they have recommended.

Tool-agnostic recommendations

Beware consultants who push a specific tool before understanding your needs. A good RevOps consultant evaluates your current stack, identifies gaps, and recommends solutions based on your stage and budget, not their partner commissions.

Defined deliverables and timeline

Vague scopes lead to vague results. Insist on specific deliverables (dashboards built, processes documented, integrations configured) with deadlines. Weekly check-ins and a project tracker are non-negotiable.

Cross-functional fluency

RevOps sits at the intersection of sales, marketing, and CS. Your consultant should speak all three languages fluently. If they only know sales ops, they will build a sales-centric system that breaks marketing attribution and CS workflows.

References from similar-stage companies

A consultant who optimized Salesforce at a 5,000-person enterprise may not be the right fit for a 50-person startup on HubSpot. Ask for references from companies at your stage, in your industry, using your tools.

Knowledge transfer built into the engagement

The goal is to make your team self-sufficient, not dependent on a consultant. Look for someone who documents everything, trains your team, and builds systems that your internal people can maintain after the engagement ends.

How to Measure the ROI of RevOps Consulting

RevOps investments should pay for themselves within 90 days. Here is the framework to track it.

Efficiency Gains

Hours saved on manual reporting
Reduced data cleanup time
Faster lead routing (minutes vs hours)
Automated workflows replacing manual steps

Revenue Impact

Pipeline velocity improvement
Conversion rate increases by stage
Reduced churn from better CS handoffs
Forecast accuracy improvement

Cost Avoidance

Prevented bad tool purchases
Eliminated redundant software spend
Avoided premature hiring by fixing process first
Reduced ramp time for new hires

How to Set a Baseline

Before starting any RevOps engagement, document your current state: average lead response time, stage-by-stage conversion rates, forecast accuracy percentage, hours spent on manual reporting, and total monthly software spend. Without a baseline, you cannot prove ROI. A free GTM audit gives you this baseline in 2 minutes.

Frequently Asked Questions

Sources & References

Gartner: Revenue Operations Research -- Why aligning sales, marketing, and CS operations drives 15-20% faster revenue growth.
Forrester: The Rise of Revenue Operations -- Data on how RevOps teams outperform siloed sales, marketing, and CS operations functions.
BCG: Revenue Operations Strategy -- Analysis of how integrated revenue operations reduces go-to-market costs by 15-20%.
Harvard Business Review: Aligning Sales and Marketing -- Why unified revenue teams outperform siloed organizations in pipeline conversion and customer retention.

Find Your Revenue Leaks in 2 Minutes

Not sure if you need RevOps help? Our free Flash Audit scores your revenue operations across 47 components and tells you exactly where the leaks are.

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