What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

What is Winning by Design and how does it compare to Artemis GTM?

Winning by Design is a revenue consulting firm specializing in recurring revenue GTM models using the SPICED methodology. Artemis GTM focuses on AI-powered diagnostics and hands-on implementation with faster time-to-insight at lower cost. WBD excels at large-scale revenue architecture; Artemis excels at rapid diagnostics and tactical execution.

Is Winning by Design better for larger companies?

Generally yes. Winning by Design's sweet spot is $10M-$200M+ ARR companies needing process optimization and team training at scale, with engagements costing $25K-$75K+. Artemis GTM serves $1M-$50M ARR companies with an AI-powered audit accessible to any B2B company regardless of size.

Can I use both Artemis GTM and Winning by Design?

Yes, and many companies benefit from combining approaches. Start with the free Artemis Flash Audit for a data-driven baseline across 47 GTM components. Use findings to determine whether WBD's deeper revenue architecture work is needed or Artemis implementation can address gaps directly.

What is the SPICED methodology that Winning by Design uses?

SPICED stands for Situation, Pain, Impact, Critical Event, Decision. It qualifies opportunities and structures customer conversations, similar to MEDDIC. Artemis GTM uses a 5-pillar framework (Speed-to-Lead, ICP Alignment, Sales Process, Lead Scoring, Tech Stack) focused on identifying and quantifying revenue leaks.

How much does Winning by Design cost compared to Artemis GTM?

Winning by Design starts at $25K for focused projects, reaching $75K+ for comprehensive programs plus ongoing fees. Artemis GTM offers a free Flash Audit with implementation from $2K-$10K. The difference reflects delivery models: WBD provides consulting over months, Artemis provides AI diagnostics with targeted implementation.

Which is better for fixing speed-to-lead issues?

Artemis GTM is better for speed-to-lead specifically, benchmarking response time against 127+ companies and identifying bottlenecks. Artemis implementation includes automation tools for sub-5-minute response times. Winning by Design addresses speed-to-lead within broader revenue architecture but does not provide hands-on tool implementation.

Comparison Guide

Artemis GTM vs Winning by Design: Which Is Right for You?

Two approaches to fixing your go-to-market engine. One gives you a data-driven diagnostic in 2 minutes with hands-on implementation. The other redesigns your entire revenue architecture over months. Here is how they compare on methodology, pricing, speed, and results.

Artemis GTM and Winning by Design solve different problems at different stages. Artemis is built for fast diagnostics and tactical execution at $1M-$50M ARR. Winning by Design is built for revenue architecture and team enablement at $10M-$200M+ ARR. Understanding the difference saves you time and money, and in many cases the smartest move is to start with one and layer in the other.

Tom Regan

Founder & GTM Consultant, Artemis GTM

Former Apollo.io SDR Leader (152% of quota) | Scaled ARR from $800K to $50M

Last reviewed: March 19, 2026

The Verdict

If you need to find and fix revenue leaks fast (under $50M ARR), start with Artemis GTM. If you need to redesign your entire revenue model and train a large sales organization ($50M+ ARR), Winning by Design is the stronger choice. Many companies start with an Artemis audit and use the findings to scope a WBD engagement more precisely, saving both time and budget.

Head-to-Head Comparison

How Artemis GTM and Winning by Design compare across the dimensions that matter most for B2B revenue teams.

Criteria	Best for <$50M ARR Artemis GTM AI-Powered Audit + Implementation	Best for $50M+ ARR Winning by Design Revenue Architecture + Enablement
Methodology	5-pillar AI diagnostic: Speed-to-Lead, ICP Alignment, Sales Process, Lead Scoring, Tech Stack	SPICED sales methodology + Recurring Revenue Architecture blueprints
Target Company Size	$1M-$50M ARR B2B SaaS, accessible to any stage	$10M-$200M+ ARR with established sales teams
Engagement Length	2-minute audit, 1-4 week implementation	3-6 month engagements typical, some 12+ months
Pricing	Free audit, $2K-$10K implementation	$25K-$75K+ per engagement, training fees additional
Delivery Model	AI-powered analysis + hands-on consultant for implementation	Consultant-led workshops, training, and coaching sessions
Speed to Results	Diagnostic in 2 minutes, first fixes live within days	Initial assessment in 2-4 weeks, full program rollout over months
Data & Benchmarks	127+ B2B company benchmark database, percentile scoring per metric	Proprietary revenue models and industry frameworks
Customization Level	Standardized audit with personalized fix priorities and implementation	Fully custom revenue architecture tailored to your GTM model
Implementation Support	Done-for-you execution: tool setup, automation, process changes	Playbook design and team training, client executes independently

Methodology

Artemis:5-pillar AI diagnostic across Speed-to-Lead, ICP, Sales, Scoring, Tech

WBD:SPICED methodology + Recurring Revenue Architecture

Target Company Size

Artemis:$1M-$50M ARR, any stage

WBD:$10M-$200M+ ARR, established teams

Engagement Length

Artemis:2-min audit, 1-4 week implementation

WBD:3-6 month engagements typical

Pricing

Artemis:Free audit, $2K-$10K implementation

WBD:$25K-$75K+ per engagement

Delivery Model

Artemis:AI analysis + hands-on consultant

WBD:Workshops, training, coaching

Speed to Results

Artemis:Diagnostic in 2 min, fixes in days

WBD:Assessment in 2-4 weeks, rollout over months

Data & Benchmarks

Artemis:127+ company benchmark database

WBD:Proprietary revenue models

Customization Level

Artemis:Standardized audit, personalized fixes

WBD:Fully custom revenue architecture

Implementation Support

Artemis:Done-for-you tool setup + automation

WBD:Playbook design + training, client executes

Feature-by-Feature Comparison

What each platform includes out of the box and where they differ.

Feature	Artemis GTM	Winning by Design
Free Self-Service Audit
AI-Powered Analysis Engine
Benchmark Database (127+ Companies)
Revenue Leak Quantification (Dollar Impact)
Done-For-You Implementation
Speed-to-Lead Automation Setup
Unlimited Re-Audits
Revenue Architecture Design
SPICED Sales Methodology Training
On-Site / Virtual Workshops
Sales Team Coaching Programs
Custom Playbook Design
Manager Enablement & Coaching
CRM & Tech Stack Integration

AI-Powered Audit + Implementation

Pros

Free diagnostic with no commitment required
Results in 2 minutes, not 2 months
Benchmarked against 127+ real B2B companies
Quantifies every revenue leak in dollars lost
Done-for-you implementation included ($2K-$10K)
Unlimited re-audits to track improvement over time
Accessible to companies at any stage or budget
Hands-on tool setup: Warmly.ai, Amplemarket, CRM automation

Cons

Does not provide full revenue architecture redesign
No on-site workshops or team training programs
Initial audit relies on self-reported data
Less proven for enterprise companies over $100M ARR

Winning by Design

Revenue Architecture + Enablement

Pros

Deep revenue architecture expertise for complex GTM models
SPICED methodology is well-proven and widely adopted
On-site and virtual workshops for sales team enablement
Strong track record with mid-market and enterprise SaaS
Comprehensive playbook design for the entire revenue team
Coaching programs for managers and individual contributors
Industry recognition and thought leadership credibility

Cons

Engagements start at $25K-$75K+, not accessible to smaller companies
3-6 month timelines before full value is realized
Client is responsible for implementation and execution
No AI-powered benchmark database for objective comparison
Less focused on tactical tool setup and automation
Overkill for companies that need targeted fixes, not a full redesign

Who Is Each Best For?

Choose Artemis GTM When...

You need answers now, not in 3-6 months
Your budget is under $10K or you want ROI proof before investing more
You know something is broken but do not know what or how much it is costing you
You are at $1M-$50M ARR and need tactical fixes, not a complete redesign
You want someone to implement the fixes, not just tell you what to fix
You want objective benchmarks against 127+ similar companies

Choose Winning by Design When...

You are at $10M-$200M+ ARR with a large sales organization to train
You need a complete revenue architecture redesign, not just targeted fixes
You have $25K-$75K+ budget and 3-6 months for a full program rollout
Your sales methodology is broken or nonexistent and needs to be built from scratch
You need on-site workshops and ongoing coaching for your revenue team
Your board or investors want a recognized consulting brand involved

Best of Both Worlds

Many companies get the best outcome by combining both approaches. Start with the free Artemis Flash Audit to get a data-driven baseline across all 47 GTM components with dollar-impact estimates. Use those findings to determine:

If the issues are tactical (speed-to-lead, lead scoring, tech stack gaps), Artemis implementation can fix them in weeks
If the issues are architectural (broken revenue model, no sales methodology, team enablement), scope a Winning by Design engagement with precise data
Either way, the audit data helps you avoid spending $25K-$75K+ on a consulting engagement before knowing exactly what needs to be fixed

Frequently Asked Questions

Start with a Free GTM Diagnostic

Whether you choose Artemis, Winning by Design, or both, start with data. The Artemis Flash Audit takes 2 minutes, costs nothing, and shows you exactly where your revenue is leaking so you can make the right investment.

Sources & Methodology

Artemis GTM benchmark data derived from Flash Audit results across 127+ B2B SaaS companies (2024-2026).
Winning by Design pricing and engagement details based on publicly available information and industry reporting as of Q1 2026.
SPICED methodology description based on Winning by Design's published framework documentation and training materials.
Company size recommendations based on engagement outcome patterns observed across B2B SaaS companies of varying ARR ranges.
Speed-to-lead benchmarks reference the Harvard Business Review study on lead response and InsideSales.com optimal response window research.

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