What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

How does Attention compare to Gong?

Attention and Gong both provide conversation intelligence, but Attention differentiates with real-time coaching cards that appear during live calls, more automated CRM updates, and generally faster time-to-value. Gong has a larger market presence and broader analytics. For most mid-market teams, Attention delivers better ROI at a lower price point.

What CRM fields does Attention auto-update?

Attention can auto-fill call notes, next steps, MEDDIC fields (metrics, economic buyer, decision criteria, decision process, identified pain, champion), deal stage suggestions, competitor mentions, objections raised, and custom fields. You configure which fields get updated and can review before syncing.

Does Attention work with remote and hybrid teams?

Yes. Attention integrates with Zoom, Google Meet, and Microsoft Teams. It records and analyzes any call conducted through these platforms, regardless of where participants are located. This makes it especially valuable for distributed sales teams where managers cannot sit in on calls.

How does the real-time coaching work?

During a live call, Attention displays coaching cards based on the conversation context. For example, if a prospect mentions a competitor, a card appears with battlecard talking points. If a rep skips an important discovery question, a prompt reminds them. Reps see these in a sidebar that only they can see, not the prospect.

What is the minimum team size for Attention to be worthwhile?

We recommend at least 3-4 reps for Attention to deliver full value. The coaching analytics and pattern recognition improve with more data. Solo founders or 1-2 person teams can still benefit from recording and CRM auto-fill, but the AI insights are less valuable with limited data.

Does Attention support sales methodology frameworks?

Yes. Attention supports MEDDIC, BANT, SPIN, Challenger, and custom frameworks. You configure which methodology your team follows, and Attention scores each call against that framework, highlighting gaps and areas for improvement in real-time and in post-call summaries.

Recommendations/Attention

Revenue Intelligence & Call Coaching

Attention Review

4.5/5

The best revenue intelligence platform for growth-stage teams that want to improve win rates through AI-driven call coaching and automatic CRM updates.

Try Attention

Artemis GTM Partner · Last reviewed 2026-03-09

Quick Facts

Best ForGrowth stage, Scale stage

PricingFrom $59/user/mo (Per-seat SaaS)

Time to Value2-3 weeks

Expected Impact8-12% win rate improvement from better discovery and coaching

Our Rating4.5/5

Free TierYes

What It Actually Does

AI-powered call recording that turns every sales conversation into actionable intelligence.

AI-powered call recording and transcription

Real-time coaching cards during live calls

Automatic CRM field updates after every call

Deal risk scoring and pipeline intelligence

Sales methodology enforcement (MEDDIC, BANT, etc.)

Conversation analytics and talk pattern insights

Manager coaching dashboards with rep scorecards

Integration with Zoom, Google Meet, and Teams

How We've Used It

Tom Regan

Founder, Artemis GTM

Attention is the tool that consistently surprises clients the most. Most teams install it expecting call recording and get so much more. One client discovered that their top rep was spending 60% of discovery calls asking situation questions instead of implication questions. Another caught a deal risk signal that saved a $180K opportunity. The automatic CRM updates alone justify the cost for most teams. Reps hate manual data entry, and CRM data degrades fast without it. Attention fills in call notes, next steps, and MEDDIC fields automatically after every call. Setup is straightforward if your team already uses Zoom or Google Meet. You can be recording and analyzing calls on day one.

Who Should Use Attention

Growth and scale-stage B2B SaaS companies ($5M-$50M+ ARR) with sales teams doing regular discovery and demo calls. Especially powerful for teams struggling with inconsistent sales methodology, poor CRM hygiene, or deals stalling in later stages. If your reps are making calls but your pipeline data is unreliable, Attention fixes that.

Pros

Real-time coaching during calls is a genuine competitive advantage
Automatic CRM updates save reps 30+ minutes per day
Deal risk scoring catches slipping deals before it is too late
Methodology enforcement ensures consistent discovery across the team
Manager dashboards make coaching sessions data-driven, not anecdotal

Who Should NOT Use Attention

Teams that rarely do live calls (e.g., high-volume transactional sales done entirely over email or chat). Also not worth the investment for solo founders or very small teams where you can review your own calls manually. You need at least 3-4 reps for the coaching analytics to deliver meaningful patterns.

Cons

Requires consistent call volume to deliver meaningful insights
Real-time coaching can feel distracting until reps get used to it
Value is lower for teams doing primarily email-based selling

Attention vs. Alternatives

Only revenue intelligence tool that combines real-time coaching during calls with automatic CRM updates and deal risk scoring.

Feature	Attention Partner	Amplemarket Partner	Warmly Partner	Sybill
AI Personalization	Real-time coaching	Duo Copilot AI	AI chatbot	AI call summaries
Data Enrichment	CRM auto-fill	Built-in enrichment	Visitor identification	CRM auto-fill
CRM Integration
Free Tier
Multi-Channel Outreach
Intent Signals	Deal risk scoring			Buyer sentiment
	Try Attention	Try Amplemarket	Try Warmly	Try Sybill

AI Personalization

Attention:Real-time coaching

Amplemarket:Duo Copilot AI

Warmly:AI chatbot

Sybill:AI call summaries

Data Enrichment

Attention:CRM auto-fill

Amplemarket:Built-in enrichment

Warmly:Visitor identification

Sybill:CRM auto-fill

CRM Integration

Attention:

Amplemarket:

Warmly:

Sybill:

Free Tier

Attention:

Amplemarket:

Warmly:

Sybill:

Multi-Channel Outreach

Attention:

Amplemarket:

Warmly:

Sybill:

Intent Signals

Attention:Deal risk scoring

Amplemarket:

Warmly:

Sybill:Buyer sentiment

Try Attention Try Amplemarket Try Warmly Try Sybill

Implementation Guide

Connect Attention to your video conferencing platform (Zoom, Meet, or Teams)

Set up your CRM integration for automatic field updates

Configure your sales methodology framework (MEDDIC, BANT, or custom)

Enable real-time coaching cards and customize prompts for your sales process

Set up manager dashboards and rep scorecards for coaching sessions

Time to Value: 2-3 weeks

Expected Impact: 8-12% win rate improvement from better discovery and coaching

Bottom Line

The best revenue intelligence platform for growth-stage teams that want to improve win rates through AI-driven call coaching and automatic CRM updates.

Try Attention Get Your Free GTM Audit

Frequently Asked Questions

Last reviewed: 2026-03-09 by Tom Regan, Founder of Artemis GTM