What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

How does RB2B identify website visitors?

RB2B uses a combination of IP resolution, cookie matching, and LinkedIn profile matching to identify individual visitors on your website. When someone visits your site, RB2B cross-references their digital footprint against LinkedIn data to surface their name, title, company, and LinkedIn profile URL. This gives you person-level data, not just company-level.

What identification rate can I expect from RB2B?

RB2B typically identifies 15-30% of website visitors at the person level, depending on your traffic profile. B2B traffic from the US tends to have higher match rates. This is lower than Warmly (up to 65% at the company level) but RB2B focuses specifically on person-level LinkedIn matches, which are more actionable for direct outreach.

How does RB2B compare to Warmly?

RB2B is a focused data tool: it identifies visitors and gives you LinkedIn profiles. Warmly is a full platform that includes identification, AI chatbot, intent scoring, CRM routing, and engagement workflows. RB2B costs roughly a quarter of what Warmly costs. Choose RB2B if you already have outreach tools and just need the data. Choose Warmly if you want an end-to-end platform that handles identification through engagement.

Does RB2B have a free tier?

Yes. RB2B offers a free tier with a limited number of monthly identifications. This lets you install the script, see real visitor data, and validate the value before committing to a paid plan. The free tier is genuinely useful for low-traffic sites or for testing the tool.

Is RB2B GDPR compliant?

RB2B uses publicly available professional data from LinkedIn for identification. They provide compliance documentation for GDPR and CCPA. As with any visitor identification tool, you should review their data processing agreement and ensure your privacy policy discloses the use of visitor identification technology.

Can I use RB2B with my CRM?

Yes. RB2B integrates with HubSpot, Salesforce, and other CRMs via native connectors and Zapier. When a visitor is identified, RB2B can automatically create or update a contact record in your CRM with their LinkedIn data, page views, and visit timestamp.

What do I need alongside RB2B to make it work?

RB2B gives you the data but not the outreach capability. You need a sales engagement tool (like Amplemarket for AI-powered sequences or Apollo for budget-friendly outbound) to act on the identified visitors. You also need a CRM to store and manage the leads. Think of RB2B as the identification layer that feeds your existing sales workflow.

Recommendations/RB2B

Website Intent & Visitor Identification

RB2B Review

4.2/5

The best budget-friendly visitor identification tool for B2B teams that want person-level LinkedIn data without paying for a full platform.

Try RB2B

· Last reviewed 2026-03-10

Quick Facts

Best ForEarly stage, Growth stage

PricingFrom $197/mo (Tiered SaaS)

Time to Value1 day

Expected ImpactIdentify 15-30% of website visitors at the person level from day one

Our Rating4.2/5

Free TierYes

What It Actually Does

Person-level website visitor identification that shows you exactly who is on your site via LinkedIn matching.

Person-level visitor identification via LinkedIn profile matching

Real-time Slack notifications when identified visitors hit your site

LinkedIn profile data including name, title, company, and profile URL

Visitor page-view tracking showing which pages each person visited

CRM integration for automatic lead creation

Filtering by company size, title, and other firmographic criteria

Free tier with limited monthly identifications

How We've Used It

Tom Regan

Founder, Artemis GTM

RB2B is the tool I recommend to every founder who says they cannot afford Warmly yet. The person-level LinkedIn matching is genuinely useful. You install the script, and within minutes you are seeing real names and LinkedIn profiles of people browsing your site. One early-stage client used RB2B to identify 47 ICP visitors in their first week and booked 6 meetings by manually reaching out on LinkedIn. The data quality is solid for the price. Where RB2B falls short is everything after identification. There is no AI chatbot, no automated routing, no intent scoring. You get the data and it is up to you to act on it. For teams with an existing outreach tool like Amplemarket, that is fine. For teams without one, you will need to pair it with something. I tell clients to start with RB2B and graduate to Warmly when their traffic and budget justify the upgrade.

Who Should Use RB2B

Early-stage and growth-stage B2B SaaS teams ($1M-$15M ARR) that want to know exactly who is visiting their website without paying for a full visitor identification platform. Especially strong for teams that already have outreach tools (like Amplemarket or Apollo) and just need the person-level data feed. If your budget is tight and you want to start capturing website visitor intelligence today, RB2B is the right starting point.

Pros

Person-level identification at a fraction of the cost of full platforms
LinkedIn matching provides accurate, actionable contact data
Free tier lets you test before committing any budget
Simple setup: install script and start seeing visitors in minutes
Real-time Slack alerts make it easy to act on hot visitors immediately
Great entry point for teams new to visitor identification

Who Should NOT Use RB2B

Teams that need an end-to-end platform with AI chatbot, intent scoring, automated routing, and CRM engagement workflows built in. If you want one tool that handles identification through engagement, Warmly is the better choice. Also not ideal for teams without an outreach tool already in place, since RB2B gives you the data but not the ability to act on it.

Cons

Identification rates are lower than Warmly (15-30% vs up to 65%)
No built-in AI chatbot or real-time engagement tools
No intent scoring or ICP-based prioritization built in
Limited workflow automation compared to full platforms
You need separate outreach tools to act on the data

RB2B vs. Alternatives

Most affordable way to get person-level LinkedIn data on your website visitors, with a free tier to test before committing.

Feature	RB2B	Warmly Partner	Apollo
AI Personalization		AI chatbot	Basic templates
Data Enrichment		Visitor identification	275M+ contacts
CRM Integration
Free Tier
Multi-Channel Outreach
Intent Signals
	Try RB2B	Try Warmly	Try Apollo

AI Personalization

RB2B:

Warmly:AI chatbot

Apollo:Basic templates

Data Enrichment

RB2B:

Warmly:Visitor identification

Apollo:275M+ contacts

CRM Integration

RB2B:

Warmly:

Apollo:

Free Tier

RB2B:

Warmly:

Apollo:

Multi-Channel Outreach

RB2B:

Warmly:

Apollo:

Intent Signals

RB2B:

Warmly:

Apollo:

Try RB2B Try Warmly Try Apollo

Implementation Guide

Create your RB2B account and install the JavaScript tracking snippet on all website pages (10 minutes)

Connect your Slack workspace for real-time visitor notifications

Set up filtering criteria to focus on ICP visitors (title, company size, industry)

Connect your CRM for automatic lead creation from identified visitors

Pair with your outreach tool (Amplemarket, Apollo) to act on identified visitors

Time to Value: 1 day

Expected Impact: Identify 15-30% of website visitors at the person level from day one

Bottom Line

The best budget-friendly visitor identification tool for B2B teams that want person-level LinkedIn data without paying for a full platform.

Try RB2B Get Your Free GTM Audit

Frequently Asked Questions

Last reviewed: 2026-03-10 by Tom Regan, Founder of Artemis GTM