What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

Why upgrade from Apollo to Amplemarket at this stage?

At $5M-$15M ARR, the difference between generic outbound and AI-personalized outreach compounds fast. Amplemarket Duo Copilot AI generates personalized messaging that gets 30-40% higher reply rates than templates. The built-in deliverability management also prevents the domain reputation issues that trip up teams scaling outbound volume.

Do I need both Warmly and Amplemarket?

Yes, they cover different channels. Warmly captures inbound demand from website visitors. Amplemarket drives outbound pipeline. Together, they ensure you are generating pipeline from every source, not just one channel.

When is the right time to add Attention?

As soon as you have 3+ sales reps doing regular discovery and demo calls. The coaching analytics and CRM auto-fill become exponentially more valuable with more reps, and inconsistent methodology becomes a real problem at this team size.

What is the expected ROI for this stack?

At $3,000-$5,000/month total cost, most growth-stage clients generate $50,000-$150,000 in additional monthly pipeline within 60 days. The ROI comes from better outbound reply rates (Amplemarket), faster response to website visitors (Warmly), higher win rates (Attention), and cleaner pipeline data (Attio).

Should I stay on Attio or migrate to HubSpot/Salesforce?

If Attio is working for your team, keep it. The switching cost to HubSpot or Salesforce is significant and only justified if you need specific features like CPQ, complex territory management, or deep marketing automation. Most teams under $15M ARR are better served by Attio.

$5M-$15M ARR

The Growth Stage GTM Stack

Scale outbound, optimize conversions, and build a repeatable engine.

4 tools · $3,000-$5,000/mo · Primary pain: your outbound is inconsistent, your crm data is unreliable, and deals are stalling.

Partner

Sales Engagement & Data Enrichment

Amplemarket

AI-powered outbound that replaces 5+ tools and books meetings on autopilot.

4.6

From $1,200/mo

✓AI-powered lead discovery and prospecting with Duo Copilot
✓Built-in data enrichment (email, phone, company data)
✓Multi-channel sequencing: email, LinkedIn, phone

Try Amplemarket Read full review

Partner

Website Intent & Visitor Identification

Warmly

Turn anonymous website visitors into qualified pipeline in real-time.

4.7

From $700/mo

✓Company and person-level visitor identification (up to 65% match rate)
✓Real-time Slack and CRM alerts for high-intent visitors
✓AI chatbot that engages visitors while your team is offline

Try Warmly Read full review

Partner

Revenue Intelligence & Call Coaching

Attention

AI-powered call recording that turns every sales conversation into actionable intelligence.

4.5

From $59/user/moFree tier

✓AI-powered call recording and transcription
✓Real-time coaching cards during live calls
✓Automatic CRM field updates after every call

Try Attention Read full review

Modern CRM

Attio

The flexible, data-driven CRM built for fast-moving teams who outgrew spreadsheets but hate Salesforce.

4.4

From $29/user/moFree tier

✓Flexible data model that adapts to your sales process
✓Automatic contact and company enrichment
✓Real-time syncing with email and calendar

Try Attio Read full review

Head-to-Head Comparison

Feature	Amplemarket Partner	Warmly Partner	Attention Partner	Attio
Primary Use	Outbound & enrichment	Visitor identification	Call coaching & CRM	CRM & pipeline
Starting Price	$1,200/mo	$700/mo	$59/user/mo	$29/user/mo
AI Features	Duo Copilot AI	AI chatbot	Real-time coaching	Auto-enrichment
Multi-Channel
Intent Signals			Deal risk scoring
CRM Integration				Native CRM
Time to Value	2-3 weeks	1 week	2-3 weeks	2-3 days
	Try Amplemarket	Try Warmly	Try Attention	Try Attio

Primary Use

Amplemarket:Outbound & enrichment

Warmly:Visitor identification

Attention:Call coaching & CRM

Attio:CRM & pipeline

Starting Price

Amplemarket:$1,200/mo

Warmly:$700/mo

Attention:$59/user/mo

Attio:$29/user/mo

AI Features

Amplemarket:Duo Copilot AI

Warmly:AI chatbot

Attention:Real-time coaching

Attio:Auto-enrichment

Multi-Channel

Amplemarket:

Warmly:

Attention:

Attio:

Intent Signals

Amplemarket:

Warmly:

Attention:Deal risk scoring

Attio:

CRM Integration

Amplemarket:

Warmly:

Attention:

Attio:Native CRM

Time to Value

Amplemarket:2-3 weeks

Warmly:1 week

Attention:2-3 weeks

Attio:2-3 days

Try Amplemarket Try Warmly Try Attention Try Attio

Why This Stack Works

Growth stage is where good enough tools start holding you back. Amplemarket replaces your patchwork of prospecting, enrichment, and sequencing tools with one AI-powered platform that delivers better data and higher reply rates. Warmly makes sure you are converting website visitors, not just counting them. Attention turns every sales call into a coaching opportunity and keeps your CRM accurate without manual data entry. Attio keeps growing with you as a flexible, modern CRM. This stack eliminates the tool sprawl that kills growth-stage velocity.

Implementation Order

Amplemarket first — migrate from your current outbound stack and start seeing AI-personalized outreach

Attention second — start recording calls to establish a coaching baseline and enable auto CRM updates

Warmly third — upgrade visitor identification and add real-time routing to your sales team

Attio ongoing — configure new pipeline views and automation as your process matures

Estimated Monthly Cost: $3,000-$5,000/mo

Includes all tools at base tiers

Early Stage ($1M-$5M)Ready to scale? See Scale Stage ($15M-$50M)

Frequently Asked Questions

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