What does Artemis GTM actually build?

Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.

How much does the GTM diagnostic cost?

Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.

What is a good Go-to-Market health score?

A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.

What systems gaps does the diagnostic find?

The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).

How is revenue impact calculated?

Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 200+ B2B companies.

How long does the diagnostic take?

The free diagnostic takes about 2 minutes. You answer 10 questions about your company, sales process, and tech stack. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.

What's the difference between a diagnostic and a systems build?

The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.

Who is this for? What size companies benefit?

The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.

How long does a Growth Systems Build take?

A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.

Do I need to change my tech stack?

Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.

Why only 3 tools at scale stage?

At $15M-$50M ARR, you want depth over breadth. Amplemarket handles all outbound prospecting, enrichment, and sequencing with AI personalization at volume. Warmly captures every inbound website signal. Attention keeps your growing sales team coached and your CRM data accurate. These three tools cover the full pipeline without adding complexity.

Is $4,000-$8,000/month a lot for GTM tooling?

Not at this ARR. At $15M-$50M, your sales team likely costs $500K-$2M+ annually. Spending $48K-$96K on tools that make that team 15-25% more productive is one of the highest-ROI investments you can make. The alternative, hiring more reps, costs 5-10x more.

Should I use Salesforce instead of Attio at this stage?

If you already have Salesforce, keep it. If you are choosing a CRM at this stage, Salesforce makes sense for complex organizations with 20+ reps, CPQ needs, or multi-division structures. For simpler organizations that value speed and flexibility, Attio still works at this ARR. These 3 tools integrate with both.

How do these tools work together at scale?

Amplemarket is your outbound engine, handling prospecting, enrichment, and multi-channel sequencing with AI personalization. Warmly captures inbound website signals and routes hot visitors to reps in real-time. Attention records and analyzes all sales calls, auto-filling CRM data and coaching reps. All three sync with your CRM to maintain a single source of truth.

What metrics should I track to measure stack ROI?

Track pipeline generated by source (Amplemarket outbound vs. Warmly inbound), rep productivity (meetings per rep per week), win rate improvement (Attention coaching impact), CRM data accuracy (% of fields auto-filled), and overall pipeline velocity (days to close). Compare these metrics before and after implementation.

$15M-$50M ARR

The Scale Stage GTM Stack

Maximize every channel. Data-driven everything.

3 tools · $4,000-$8,000/mo · Primary pain: you need to squeeze more pipeline from every channel without proportionally growing headcount.

Partner

Sales Engagement & Data Enrichment

Amplemarket

AI-powered outbound that replaces 5+ tools and books meetings on autopilot.

4.6

From $1,200/mo

✓AI-powered lead discovery and prospecting with Duo Copilot
✓Built-in data enrichment (email, phone, company data)
✓Multi-channel sequencing: email, LinkedIn, phone

Try Amplemarket Read full review

Partner

Website Intent & Visitor Identification

Warmly

Turn anonymous website visitors into qualified pipeline in real-time.

4.7

From $700/mo

✓Company and person-level visitor identification (up to 65% match rate)
✓Real-time Slack and CRM alerts for high-intent visitors
✓AI chatbot that engages visitors while your team is offline

Try Warmly Read full review

Partner

Revenue Intelligence & Call Coaching

Attention

AI-powered call recording that turns every sales conversation into actionable intelligence.

4.5

From $59/user/moFree tier

✓AI-powered call recording and transcription
✓Real-time coaching cards during live calls
✓Automatic CRM field updates after every call

Try Attention Read full review

Head-to-Head Comparison

Feature	Amplemarket Partner	Warmly Partner	Attention Partner
Primary Use	Outbound engine	Visitor identification	Call coaching & CRM
Starting Price	$1,200/mo	$700/mo	$59/user/mo
AI Features	Duo Copilot AI	AI chatbot	Real-time coaching
Scale Capability	High-volume outbound	High-traffic sites	Large sales teams
Intent Signals			Deal risk scoring
CRM Integration
Time to Value	2-3 weeks	1 week	2-3 weeks
	Try Amplemarket	Try Warmly	Try Attention

Primary Use

Amplemarket:Outbound engine

Warmly:Visitor identification

Attention:Call coaching & CRM

Starting Price

Amplemarket:$1,200/mo

Warmly:$700/mo

Attention:$59/user/mo

AI Features

Amplemarket:Duo Copilot AI

Warmly:AI chatbot

Attention:Real-time coaching

Scale Capability

Amplemarket:High-volume outbound

Warmly:High-traffic sites

Attention:Large sales teams

Intent Signals

Amplemarket:

Warmly:

Attention:Deal risk scoring

CRM Integration

Amplemarket:

Warmly:

Attention:

Time to Value

Amplemarket:2-3 weeks

Warmly:1 week

Attention:2-3 weeks

Try Amplemarket Try Warmly Try Attention

Why This Stack Works

At scale, efficiency is everything. Amplemarket is your primary outbound engine with AI handling personalization at volume. Warmly captures every website visitor signal and routes hot ones in real-time. Attention ensures your growing sales team is coached consistently and that CRM data stays accurate across all reps. This stack maximizes pipeline from both inbound and outbound without requiring linear headcount growth.

Implementation Order

Amplemarket and Warmly in parallel — these are your two primary pipeline engines

Attention immediately after — critical for maintaining call quality as the team grows

Estimated Monthly Cost: $4,000-$8,000/mo

Includes all tools at recommended tiers

Growth Stage ($5M-$15M)

Frequently Asked Questions

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