Go-to-market systems for B2B revenue growth
AI-native systems with human expertise to build, fix, and scale your pipeline.
Run My Free AuditJoin 300+ B2B teams who built their go-to-market systems with Artemis.
Systems Built
Client Pipeline Generated
See Pipeline Impact in 30 Days
Avg. Build Time
Artemis built our entire outbound system in 8 weeks. $340K in new pipeline in the first quarter.
Trusted Partner Agency Of
Artemis GTM is a B2B go-to-market systems builder that designs, builds, and operates revenue engines for growth-stage companies. Founded by Tom Regan (former founding SDR leader at Apollo.io) in 2022, Artemis builds six core systems across the GTM flywheel: Content, Outbound, Nurture, Conversion Content, Qualification Automation, and AI RevOps.
Every engagement starts with a free diagnostic that maps your missing systems and quantifies the revenue impact. From there, you can build it yourself with our implementation guides or let our team build the systems for you. Over 300 B2B companies have generated $500M+ in pipeline using Artemis-built systems. Explore our published research, GTM glossary, and recommended tool stack.
The GTM Systems Framework
Artemis GTM's proprietary methodology maps your go-to-market across six stages of the GTM Flywheel: Traffic, Capture, Nurture, Convert, Qualify, and Retain. Each stage requires a purpose-built system.
- 1Run the free diagnostic to map which of the six systems you're missing and what it's costing you
- 2Get a prioritized build plan with revenue impact per system, benchmarked against 300+ B2B companies
- 3Build it yourself or with us using our implementation guides or our 12-week Growth Systems Build engagement
What We Build
The Six Systems Every B2B Company Needs
Each system solves a specific stage of your go-to-market. Most companies are missing at least three.
Common Questions About GTM Systems
Get instant answers to the most frequently asked questions about go-to-market systems, diagnostics, and builds.
What Missing Systems Actually Cost You
Every quarter without the right systems in place, you're burning budget in three places:
No outbound system
so reps are chasing leads that were never going to close
No qualification automation
so deals stall with reps who can't see the warning signs
No nurture system
so handoffs between marketing, SDRs, and AEs silently kill momentum
The average B2B company loses 23% of potential revenue to things they can't see:
- •Leads that go cold because you have no speed-to-lead system. See the speed-to-lead optimization guide
- •Deals stuck with reps who can't close them because there's no qualification system. Fix it with a structured sales process
- •MQLs that die because there's no nurture or scoring system. The lead scoring implementation guide prevents this
Most don't find out until the board meeting. That's where deals die.
Diagnose My SystemsSimple Process
How It Works
Get your complete systems diagnostic in under 3 minutes, benchmarked against data from our 2026 GTM Benchmark Study. Then decide what to build first. Learn more about GTM diagnostics.
Answer 5 quick questions
Under 2 minutes
Tell us your industry, team size, growth motion, and key metrics. Takes under 2 minutes.
Get your systems diagnostic
30 seconds
Our engine benchmarks your GTM motion against industry-specific data and maps exactly which systems you're missing, ranked by revenue impact.
Build what matters first
Instant
Walk away with a prioritized build plan. No generic advice. Specific systems ranked by revenue impact and effort to build.
What Will You Discover?
Systems Gap Analysis
See exactly which of the six GTM systems you're missing or underbuilt. Each gap is classified by severity and rolled into your overall GTM Health Score.
Revenue Impact Model
Every missing system comes with a revenue impact estimate. Stop guessing which problems matter. See the actual cost in dollars per quarter.
Prioritized Build Plan
Get specific, actionable recommendations ranked by revenue impact and effort to build. Know exactly what to tackle this week vs. this quarter.
Benchmark Comparison
Your metrics compared against real benchmarks for your specific industry and growth motion. See where you're ahead and where you're behind.
Why Artemis vs. Hiring a Consultant?
Traditional GTM consultants are expensive and slow. Learn about different GTM approaches or try our free instant diagnostic below.
| Traditional GTM Audit | Artemis GTM | |
|---|---|---|
| Time | 6-8 weeks | 2 minutes |
| Cost | $15,000-$50,000 | Free |
| Output | 50-page PDF you'll never read | Working systems you'll use every day |
| Benchmarking | Based on one consultant's experience | Based on data across 12+ industries |
| Follow-up | Another engagement | Re-audit anytime for free |
Time
Cost
Output
Benchmarking
Follow-up
Simple Pricing
Diagnose Free. Build When You're Ready.
Every company starts with the free diagnostic. Build it yourself with our guides, or let us build the systems for you.
Free Diagnostic
No credit card required
- GTM health score (0-100) benchmarked to your industry
- Systems gap identification with revenue impact
- Prioritized build plan ranked by impact vs. effort
- Step-by-step implementation guides for every system
- Workflow automations you can deploy immediately
- Unlimited re-diagnostics to track progress over time
Takes 2 minutes. Instant results.
Growth Systems Build
12-week engagement scoped to your gaps
- Everything in Free Diagnostic, plus:
- Systems design sessions with stakeholder interviews
- We build your top 3 missing systems in 12 weeks
- CRM + tech stack configuration done for you
- Lead routing, scoring, and handoff automation
- Team training so you own the systems long-term
- Full documentation of everything we build
Typical ROI: 5-10x our fee in new pipeline within 90 days
30-minute call. No obligation.
Ongoing Operations
We run your GTM systems for you
- Everything in Growth Systems Build, plus:
- Continuous system optimization and A/B testing
- Monthly performance reviews and adjustments
- New system builds as you scale
- Speed-to-lead monitoring and response automation
- AI RevOps dashboard and alerting
- Dedicated GTM systems operator
Why ongoing: Systems need tuning. Companies with managed GTM ops grow 2.3x faster than those who build and forget.
Month-to-month. Cancel anytime.
Meet The Founder
Built by Someone Who's Actually Done This
10+ years inside the world's leading GTM platforms. Hundreds of systems built. Now productized.
Tom Regan is the founder of Artemis GTM, a B2B go-to-market systems builder that designs, builds, and operates revenue engines for growth-stage companies. He was a founding SDR leader at Apollo.io, where he helped scale the company from $800K to $50M ARR and personally closed $5.27M in annual recurring revenue. Tom is an independent GTM Advisor helping teams implement Amplemarket and has built 300+ GTM systems for B2B companies.
Apollo.io — Founding Team
Built the SDR function from scratch during seed stage. Apollo is now worth $1.6B.
$5.27M ARR Closed
Closed $5.27M ARR selling and sourced over $15M+ ARR in pipeline as a SDR leader.
Amplemarket — GTM Advisor
Currently helping companies implement GTM strategy & AI-powered sales automation with Duo.
300+ GTM Systems Built
Built the same missing systems for company after company. Now productized into a 2-minute diagnostic.
"I've been the rep trying to hit quota with a broken funnel. I've been the SDR leader building a team without the data to know what 'good' looks like. The companies that win aren't the ones with the best tools. They're the ones who build real systems."
— Tom Regan
After a decade at Apollo.io and Amplemarket, I kept seeing B2B companies make the same GTM mistakes. They'd spend hundreds of thousands on tools but never build the systems to make those tools work together. Consultants charge $50K+ to tell you what's broken. Artemis builds the systems that fix it.
Learn more about our approach