What results do GTM audit clients typically see?

Artemis GTM clients recover $50K-$500K in annual pipeline within 90 days. The median client sees a 34% improvement in pipeline conversion rates after implementing audit recommendations.

How long does a GTM audit implementation take?

The Flash Audit takes 2 minutes. Done-for-you implementation typically takes 4-12 weeks depending on complexity, with quick wins delivered in the first 2 weeks.

What industries does Artemis GTM work with?

Primarily B2B SaaS companies between $1M-$50M ARR across all verticals. The methodology applies to any company with an outbound or inbound sales motion.

GTM Audit Case Studies: Real Revenue Recoveries

See how B2B SaaS and tech companies found and fixed revenue leaks worth $180K-$340K annually.

$500M+

Client Pipeline Generated

Across 1,247 companies

+175%

Avg Pipeline Increase

Within 90 days

3 weeks

Avg Time to Value

From audit to first win

SaaS$8M ARR, 45 employees2 weeks to first results

The Challenge

Average lead response time of 42 hours was causing 50% of qualified leads to go cold before first contact. Sales team couldn't prioritize which leads to call first.

The Solution

Implemented Slack-based instant lead alerts with enriched data
Deployed Warmly for real-time website visitor identification
Built automated round-robin routing based on territory and persona
Created speed-to-lead playbook with response time SLAs

The Results

Lead Response Time

42 hours4.5 minutes

$340K annual revenue recovered

Lead-to-Opportunity Rate

12%26%

116% improvement

Pipeline Generated

$1.2M/month$2.1M/month

+$900K monthly pipeline

"The audit showed us exactly where deals were dying in our pipeline. We fixed lead routing in week one and saw conversion lift immediately."

— VP Sales, Series B SaaS

FinTech$3M ARR, 28 employees3 weeks to first results

The Challenge

98% of website visitors (500+ monthly) were anonymous. Only 8-12 demo requests per month meant missing 490+ potential buyers.

The Solution

Deployed website visitor de-anonymization (Warmly + RB2B)
Built automated outbound sequences for high-intent anonymous visitors
Created persona-based scoring model for visitor prioritization
Integrated visitor intelligence with Salesforce for rep visibility

The Results

Identified Visitors

2% (10/month)68% (340/month)

330 new prospects/month

Demo Bookings

10/month34/month

+240% demo rate

Pipeline Generated

$180K/month$520K/month

+$340K monthly

"Going from 2% to 68% visitor identification changed everything. We went from guessing who was on our site to building pipeline from it every week."

— Head of RevOps, Series A Fintech

SaaS$22M ARR, 120 employees4 weeks to first results

The Challenge

Marketing and sales teams weren't aligned on MQL definition. 60% of marketing-qualified leads were rejected by sales as 'not ready'. RevOps had no visibility into handoff breakdown.

The Solution

Conducted full GTM audit to identify handoff gaps
Rebuilt MQL-to-SQL handoff process with clear qualification criteria
Implemented automated lead scoring with behavior + fit signals
Created weekly sync cadence with marketing-sales-RevOps alignment

The Results

MQL-to-SQL Conversion

18%42%

+133% conversion improvement

Sales Accepted Leads

40% acceptance89% acceptance

Eliminated 49% waste

Sales Cycle Length

87 days52 days

-35 days faster close

Frequently Asked Questions

Related Resources

How to Run a GTM Audit

Step-by-step guide to auditing your go-to-market systems

Speed-to-Lead Guide

Reduce response time from 42 hours to under 5 minutes

Calculate Your GTM Health Score

Score your go-to-market operations on a 0-100 scale