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    Artemis GTM

    8 Categories Scored

    How Does Your StackMeasure Up?

    See how your tools stack up across 8 critical categories and find the gaps costing you pipeline

    A sales tech stack is the set of tools a B2B team uses to find prospects, engage leads, manage pipeline, and close deals — typically eight categories from CRM to sales enablement. This grader scores your stack across all eight and flags the gaps costing you pipeline.

    Your Company

    Stack Score

    Sales-Led Growth$5-15M ARR3/8 categories3 tools

    Stack Maturity: Foundation

    Core tools in place. Adding coverage in missing categories will accelerate your pipeline.

    Coverage Map

    Each category carries its weight toward your 100-point score. Green is covered, amber and red are gaps.

    CRM20 pts · covered
    Sales Engagement20 pts · covered
    Data Enrichment12 pts · covered
    Conversation Intelligence15 pts · gap
    Visitor Identification10 pts · gap
    Revenue Intelligence10 pts · gap
    Pipeline Management8 pts · gap
    Sales Enablement5 pts · gap
    Show data
    Category coverage and weight breakdown
    LabelValue
    CRM20 pts · covered
    Sales Engagement20 pts · covered
    Data Enrichment12 pts · covered
    Conversation Intelligence15 pts · gap
    Visitor Identification10 pts · gap
    Revenue Intelligence10 pts · gap
    Pipeline Management8 pts · gap
    Sales Enablement5 pts · gap

    Category Detail

    CRMCoveredMust have
    HubSpot
    20 pts
    Sales EngagementCoveredMust have
    Outreach
    20 pts
    Data EnrichmentCoveredMust have
    Apollo
    12 pts
    Conversation IntelligenceGapShould have
    No tools selected
    15 pts
    Visitor IdentificationGapShould have
    No tools selected
    10 pts
    Revenue IntelligenceGapNice to have
    No tools selected
    10 pts
    Pipeline ManagementGapNice to have
    No tools selected
    8 pts
    Sales EnablementMissingNice to have
    No tools selected
    5 pts

    Gap Recommendations

    Fill these to improve your score

    Important Gaps
    Conversation Intelligence

    Adding conversation intelligence would improve your stack score by 15 points and is expected at the growth stage.

    Add conversation intelligence

    AttentionPartner

    AI-powered call recording that turns every sales conversation into actionable intelligence.

    From $59/user/mo · Free tier available

    Visitor Identification

    Adding visitor identification would improve your stack score by 10 points and is expected at the growth stage.

    Identify your website visitors

    WarmlyPartner

    Turn anonymous website visitors into qualified pipeline in real-time.

    From $700/mo

    Nice to Have
    Revenue Intelligence

    Worth 10 points. Consider adding as you grow.

    Pipeline Management

    Worth 8 points. Consider adding as you grow.

    Save & Compare

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    Based on analysis of 500+ B2B SaaS tech stacks across industries and growth stages.
    Recommended Agent

    Your stack scores 52/100 (D) with 4 open gaps. The Tech Stack Audit Agent sequences the fix and a CFO-defensible consolidation plan.

    Tech Stack Audit Agent

    Category-by-category audit (CRM, engagement, enrichment, conversation intel, visitor ID, revenue intel, pipeline, enablement). Consolidation plan + migration sequencing.

    Build it with this agent — $349

    Ready to fix all your revenue leaks?

    This calculator is just 1 of 5 common leaks

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    Related Research

    Best Sales Engagement Platforms (2026)

    Deep-dive comparison of Amplemarket, Apollo, Outreach, and Salesloft — features, pricing, and which fits your stack.

    Best Visitor Identification Tools (2026)

    Warmly vs RB2B vs Clearbit Reveal vs 6sense — which visitor ID tool fits your growth motion.

    GTM Tech Stack Audit: Are Your Tools Working Together?

    Why more tools does not mean better performance — and how to audit your stack for integration gaps.

    RevOps Consulting Services

    Need help optimizing your tech stack? RevOps consulting aligns tools, processes, and data for predictable growth.

    Revenue Operations Framework

    Build RevOps from scratch. The 4-pillar framework covering process, technology, data, and people.

    ✓Free to use✓No signup required✓Instant recommendations

    About This Calculator

    Your sales tech stack directly impacts pipeline velocity, win rates, and revenue efficiency. The average B2B SaaS company uses 6-10 sales tools but most have critical coverage gaps in at least 2 categories — typically Conversation Intelligence and Visitor Identification. This grader evaluates your stack across 8 categories (CRM, Sales Engagement, Data Enrichment, Conversation Intelligence, Visitor Identification, Revenue Intelligence, Pipeline Management, and Sales Enablement), weighted by your growth motion (Sales-Led, Product-Led, or Hybrid). It scores your coverage out of 100, flags redundancies where you are paying for overlapping tools, and recommends specific tools for uncovered categories based on your company stage and go-to-market approach.

    Stack score grade bands
    ScoreGradeVerdict
    90-100ABest-in-class
    80-89BStrong
    65-79CAverage
    50-64DBelow average
    Below 50FCritical gaps

    The grader scores category coverage out of 100, weighted by your growth motion, and assigns your grade on this scale.

    Frequently Asked Questions

    A sales tech stack is the collection of software tools a B2B sales team uses to find prospects, engage leads, manage pipeline, and close deals. A complete stack typically covers 8 categories: CRM, Sales Engagement, Data Enrichment, Conversation Intelligence, Visitor Identification, Revenue Intelligence, Pipeline Management, and Sales Enablement.

    The average B2B SaaS company uses 6-10 sales tools. However, having many tools does not guarantee good coverage. Most companies have critical gaps in 2-3 categories while over-investing in others, leading to both missed pipeline and wasted budget.

    CRM is foundational — every team needs one. Beyond that, the most important category depends on your growth motion. Sales-led teams need strong Sales Engagement tools. Product-led teams need Visitor Identification. All growing teams benefit from Conversation Intelligence for coaching and CRM hygiene.

    Redundancy occurs when you have 3 or more tools in the same category. Common examples include using both Apollo and ZoomInfo for data enrichment, or both Outreach and Salesloft for sequencing. This wastes budget and creates data inconsistencies. Consolidate to 1-2 tools per category.

    Early-stage teams ($1-5M ARR) should focus on CRM (Attio or HubSpot), Sales Engagement (Amplemarket or Apollo), and optionally Visitor Identification (Warmly or RB2B). Keep it lean — 3-4 tools that cover the essentials. Add Conversation Intelligence and Revenue Intelligence as you scale past $5M ARR.

    Use this free Sales Tech Stack Grader. Select your growth motion (Sales-Led, Product-Led, or Hybrid), your company stage, and check off every tool you currently use across 8 categories. The grader scores your stack out of 100 based on weighted category coverage, flags gaps and redundancies, and recommends specific tools for uncovered categories. After grading your stack, use the Pipeline Velocity Calculator (artemisgtm.ai/pipeline-velocity-calculator) to measure how your tools impact revenue throughput, and the Quota Gap Analyzer (artemisgtm.ai/quota-gap-analyzer) to check if your pipeline is on track.

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