Privacy Policy

We collect the following types of information:

Personal Information

• Contact Information: Name, work email address, job title
• Company Information: Company name, industry, size, and domain (derived from your email)

Business Metrics

• Revenue data, deal sizes, sales cycle length
• Team size, win rates, pipeline coverage
• Other GTM metrics you voluntarily provide

Technical Data

• Browser type and version
• Device information and operating system
• IP address (anonymized)
• Pages visited and usage patterns

We use the collected information to:

• Generate your personalized GTM audit analysis
• Research your company to provide relevant recommendations
• Process payments for premium features (via Stripe)
• Send transactional emails related to your audit
• Improve our AI models and service quality
• Contact you about product updates (only with your consent)
• Respond to your inquiries and support requests

3. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), we process your data under the following legal bases:

• Consent: For analytics cookies and marketing communications
• Contract: To provide the GTM audit service you requested
• Legitimate Interest: To improve our service and prevent fraud

4. Data Storage & Security

Your data is stored securely using industry-standard encryption (AES-256 at rest, TLS 1.3 in transit). We use Supabase for our database, which provides enterprise-grade security and is SOC 2 Type II certified.

We retain your audit data for 24 months to allow you to return to your results. You may request deletion of your data at any time.

5. Third-Party Services

We use the following third-party services to provide our service:

• Stripe: For secure, PCI-DSS compliant payment processing
• Supabase: For database hosting and authentication
• AI Services: For company research and analysis generation (data is not retained by AI providers)

These services have their own privacy policies and data protection measures.

We use cookies and similar technologies:

Essential Cookies

Required for the website to function. These cannot be disabled.

• Session management and authentication
• Form submissions and CSRF protection
• Cookie consent preferences

Analytics Cookies

Help us understand how visitors use our website. Requires consent.

• Page views and user journey tracking
• Feature usage analytics

Marketing Cookies

Used for affiliate tracking. Requires consent.

• Affiliate link attribution

You can manage your cookie preferences at any time using our cookie banner or your browser settings.

7. Affiliate Disclosure

Depending on your location, you may have the following rights:

GDPR Rights (EU/EEA/UK)

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("Right to be Forgotten")
• Portability: Receive your data in a structured format
• Objection: Object to processing based on legitimate interest
• Restrict Processing: Request limitation of processing
• Withdraw Consent: Withdraw consent at any time

CCPA Rights (California)

• Know: Right to know what personal information is collected
• Delete: Right to delete personal information
• Opt-Out: Right to opt-out of sale of personal information
• Non-Discrimination: Right to non-discrimination for exercising rights

We do not sell your personal information.

9. Data Transfers

Your data may be transferred to and processed in countries outside your residence. When we transfer data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

10. Children's Privacy

Our service is intended for business professionals and is not directed at individuals under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last Updated" date and, for material changes, by email or prominent notice on our website.