Press & Newsroom
Original research from the B2B SaaS engagements we've audited. Expert quotes, citable statistics, and brand assets for journalists, publishers, and content creators.
Expert Quotes
Pre-approved quotes from Tom Regan, Founder of Artemis GTM and former founding SDR leader at Apollo.io. Click to copy with full attribution.
"Harvard Business Review put the average first response to an inbound lead at about 42 hours. That isn't a process problem. It's a revenue leak hiding in plain sight, and the fix is routing and alerting, not headcount."
On the gap between the average lead response time (HBR, 2011) and a sub-5-minute response
"ICP should stand for Ideal Customer Problems, not Ideal Customer Profile. Firmographics tell you who to target. Pain tells you who will buy."
On why most B2B companies define their ICP incorrectly
"Most B2B teams I audit have more revenue sitting in operational gaps than they expect: slow first response, a handoff nobody owns, follow-up that stops after one touch. An audit's job is to find those gaps and rank them by what they cost."
On what hands-on GTM audits of B2B startups tend to find (directional, not a controlled study)
Citable Statistics
Each statistic names the published study it comes from. Click any row to copy it with that attribution.
About & Brand Kit
Boilerplate
Artemis GTM builds go-to-market systems for B2B SaaS companies. Founded by Tom Regan, former founding SDR leader at Apollo.io (where he helped scale ARR from $800K to $50M), Artemis has run hands-on GTM audits across B2B companies through systematic GTM engineering. The company publishes original research including the annual GTM Benchmark Study.
Credential String
Use this attribution in articles and republished content:
Tom Regan, founder of Artemis GTM and former founding SDR leader at Apollo.io
Republishing License
All Data Briefs are published under Creative Commons BY-ND 4.0. Free to republish in full with attribution (link to source + author credit). No modifications to the data or methodology sections.
Press FAQ
Can I republish Artemis GTM research and data?
Yes. All Data Briefs and benchmark findings are licensed under Creative Commons BY-ND 4.0. Republish in full, free, with attribution back to the source URL and author credit. Data and methodology sections cannot be modified.
How should I credit Artemis GTM in articles?
Use the credential string: 'Tom Regan, founder of Artemis GTM and former founding SDR leader at Apollo.io.' For statistics, credit the original study named with each figure (for example Harvard Business Review, 2011) rather than Artemis GTM, and link to the Artemis GTM page you took it from.
Is Tom Regan available for press interviews?
Yes, for interviews, podcasts, and expert commentary on speed-to-lead, ICP definition, GTM audits, AI in sales, and revenue operations. Email tom@artemisgtm.ai with publication, topic, and deadline. Written-quote turnaround is 24-48 hours.
Where can I find brand assets and the Artemis GTM logo?
The Brand Kit section above has approved boilerplate, founder headshots, and the logo. For high-resolution files or custom asks, email tom@artemisgtm.ai.
What is the methodology behind your benchmark data?
The 2026 GTM Benchmark Study draws on the B2B SaaS engagements we've audited between $1M and $50M ARR, collected via our free GTM audits, founder interviews, and stack reviews from Q3 2025 to Q1 2026. Figures are directional, drawn from our audits and industry benchmarks, not a controlled study. Full methodology lives at artemisgtm.ai/resources/research/methodology.
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