The knowledge layer

B2B Go-to-Market Research and Benchmark Reports

Directional GTM benchmarks for 2026, drawn from Artemis GTM client engagements and published industry research to illustrate revenue leaks, speed-to-lead impact, and de-anonymization ROI. Figures are illustrative and directional, not a guarantee. Each study and data brief below links to its full page.

Benchmark studies

2026 GTM Benchmark Study

A directional 2026 GTM benchmark drawing on go-to-market engagements with B2B SaaS companies (typically $1M to $50M ARR) alongside published industry research. It illustrates common revenue-leakage patterns across lead generation, sales process efficiency, and tech stack integration. Figures are illustrative and directional, not a guarantee.

Read the full study

Speed-to-Lead Benchmark 2026

A directional analysis of B2B lead response patterns highlighting a persistent gap in sales velocity: typical response times run many hours rather than the sub-5-minute window widely regarded as best practice. Drawn from client engagements alongside published lead-response benchmarks. Figures are directional, not a guarantee.

Read the full study

Website De-anonymization ROI Study 2026

A directional ROI briefing on website visitor de-anonymization, illustrating the pipeline impact of identifying previously anonymous traffic. Company-level identification rates vary widely by tool and traffic mix. Figures are illustrative and directional, not a guarantee; individual results vary by traffic, ICP fit, and execution.

Read the full study

Looking for sources? The research methodology below explains how these briefings are put together.

Data briefs

42-Hour Gap: What Slow Lead Response Costs B2B CompaniesOne-page brief, with its data source and methodology.Mostly Invisible: The Anonymous Visitor Revenue Leak in B2BOne-page brief, with its data source and methodology.Most B2B Sales Teams Use AI. Few Can Show Pipeline ImpactOne-page brief, with its data source and methodology.The Handoff Problem: Where MQL-to-SQL BreaksOne-page brief, with its data source and methodology.What Happens When B2B Companies Fix Their Top Two GTM LeaksOne-page brief, with its data source and methodology.Top Quartile vs. Median: The 5-Minute Lead Response DivideOne-page brief, with its data source and methodology.

About these figures: all numbers on these pages are illustrative and directional, drawn from a mix of Artemis GTM client engagements and published industry benchmarks. They are not the output of a controlled study, the sample is self-selected and partly self-reported, and figures are not a guarantee; individual results vary. Full methodology detail is documented on this page.