The knowledge layer
GTM guides, written down. Free to read.
The same hands-on B2B SaaS audits behind paid engagements, in plain guides. No signup, no gate. Every one ends where the work happens: the command that installs the engine.
These guides are the answer assets an AI assistant reads in llms.txt. See how an agent installs and buys: the agent access page.
Featured guide
Speed-to-Lead: How to Respond in Under 5 Minutes
The stack, the routing rules, and the SLA that hold a sub-5-minute first response, the single highest-leverage fix in most B2B funnels.
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Definitive guides, comparisons, and frameworks
Every guide in the library.
Speed-to-Lead: How to Respond in Under 5 MinutesDefinitive guide · the stack, routing rules, and SLA that hold sub-5-minute responseThe 7 Revenue Leaks Killing B2B SaaS PipelineDefinitive guide · each leak with a measurement formula and fixHow to Calculate Your Revenue Leak (EVE Framework)Framework · quantify leaks in dollars, with a worked exampleBest Website Visitor Identification Tools for B2BComparison · Warmly, RB2B, Clearbit, and 6sense by stageBest AI GTM Tools for B2B SaaSRanked guide · the stack by job, with the honest verdict on each toolHow Visitor Identification WorksExplainer · how company-level and person-level reveal actually workBest Sales Engagement Platforms for B2B SaaSComparison · Amplemarket, Apollo, Outreach, Salesloft, and HubSpot by stagePain-First ICP Scoring FrameworkFramework · pain signals weighted 80%, firmographics capped at 20%How Artemis Builds GTM SystemsMethod · the Diagnose, Build, Run, Verify loop behind every agentBest AI SDR Tools for B2B SaaSRanked list · what each AI SDR tool does, where it fails, and the verdictBest GTM Consulting Firms for B2B SaaSRanked list · systems builders vs strategy and training, by stageBest RevOps Consultancies for B2B SaaSRanked list · who aligns sales, marketing, and CS, and howLead Scoring Your BDRs Actually TrustDefinitive guide · the fit-plus-intent model, score bands, decay, and BDR routingBest Lead Scoring Tools for B2B SaaSRanked list · the scoring layer weighed by CRM and motionBest Lead Routing Tools for B2B SaaSRanked list · territory, round-robin, and SLA routing by stackBest ICP Modeling Services for B2B SaaSRanked list · the ICP modeling landscape by data source and rigorB2B Lead Generation ToolsRanked list · the lead-gen layer grouped by the job it doesB2B Data Enrichment Tools ComparedComparison · coverage, accuracy, and price across enrichment vendorsLead Scoring Template for HubSpotTemplate · properties, workflows, and score bandsLead Scoring Template for SalesforceTemplate · fields, flows, and score bandsLead Score Decay ExplainedPlaybook · why intent decays and fit does notBDR Queue Routing from Lead ScoresPlaybook · tier assignment, weighted round-robin, escalationThe Complete Go-to-Market Master GuidePillar guide · strategy, systems, and pipeline optimization end to endGo-to-Market Strategy for B2B SaaSPillar guide · positioning, ICP, motion selection, and executionThe B2B Sales Process, Stage by StagePillar guide · from first response to closed-won, with the leak at each stageThe SPICED Qualification FrameworkFramework · situation, pain, impact, critical event, decisionCRM Data Quality: the 5-Step FixPlaybook · the pipeline crisis hiding in your CRM, and the fixB2B SaaS Pipeline Metrics That MatterReference · the board-level metrics and how to read themThe Signal-Based Prospecting StackStack guide · signals, enrichment, and sequencing wired togetherHow to Fix Pipeline ConversionPlaybook · stage-by-stage conversion repair
Research
Field notes
GTM Audits Are Dead. GTM Engineering Is What Scales.Field notes · why slide decks fail and engineered systems keep the fixSLG and PLG Had Their Run. AI-Led Growth Is What Comes Next.Field notes · the third B2B growth motion, and how to prepare for it
Glossary
What Is a GTM Audit?Glossary and playbook · definition, how to run one, and the health scoreWhat Is a GTM Team? Roles, Structure, and How to Build OneDefinition · roles, hire sequence by stage, what leadership ownsWhat Is the Best GTM Stack for B2B SaaS?Definition · the six functional layers, sequenced by stageWhat Is a GTM Engineer?Definition · the discipline, and how it differs from RevOpsThe GTM Glossary, A to ZPlain-language definitions for every GTM term
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Build notes from inside a GTM company being built with AI.
Most days, one real thing Tom Regan built or broke while building Artemis, and the GTM lesson you can use whether or not you ever buy from us.
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