GTM engineering consulting firm for seed to Series C B2B startups
AI GTM Systems that
build scalable pipeline
We find where your pipeline leaks, build the systems that fix it inside your own CRM and tools, run them with your team, train your people and hand it all over.
3 to 6 months, contracted, custom-priced on the call. Step one is a read-only audit of your stack.
The outbound system, from signal to meeting
Signals in. Meetings out.
Signals arrive and stack on an account at the top of the funnel: a fit signal, an intent signal, then a timing signal such as a newly hired VP of Sales, new funding or hiring SDRs. A complete stack lights up and drops to the ICP gate, which scores fit and timing. An account with fit but no timing signal waits with a partial stack. Single signals that attach to nothing fade.
- Signal Stacking
- ICP gate: fit + timing
- Research + personalize
- Sequence: multi-channel
- Reply triage
- Meeting booked
- Built by Apollo.io's founding SDR leader
- Scaled $800K to $50M ARR
Built for the person who carries the number.
Founders
I'm still the one closing, and every new hire starts from zero.
Routines the next hire inherits, so the motion runs without you in every deal.
Sales leaders
My reps work accounts the AEs turn down, and I find out at pipeline review.
Plays that start on a buying signal, and one funnel view by owner, channel and stage.
Growth leaders
Leads wait hours for a first touch, and nobody agrees which ones were any good.
Every lead gets an owner and a response window, and the bands are written down.
How much changes depends on your market, your team and your sales cycle.
Five systems, built in order.
Nothing gets built until you've agreed where the pipeline leaks.
Leak map
We read your CRM and tools, read-only, and map where deals stall and which fields nobody trusts.
Data layer
Your CRM and outbound tools synced both ways, so every company, contact and deal exists once.
- Owner
- AE, west
- Stage
- Proposal
- Signals
- VP Sales hiredPricing visit
- Do not contact
- Clear
- CRM
- Outbound
- Enrichment
Targeting model
The ICP you'd describe to a new rep, written into the stack as filters and a priority order.
- IndustryB2B software
- Headcount50 to 500
- PersonaVP Sales, Head of Growth
- PrioritySenior buyers first
- AE rejectedReason feeds back
Signal plays
Outreach starts when an account shows a buying signal, ranked so a rep knows what to work first.
| Signal | Play | Status |
|---|---|---|
| VP Sales hiredSeries B fintech | New leader | In sequence |
| Pricing visitSeries A devtools | Hot intent | Reply, call booked |
| Hiring SDRsSeed marketplace | Growth | Queued |
Enablement
A brief before each call, a morning digest of who to work, and a recovery play when a prospect no-shows.
- Three accounts to work first
- Brief ready for your 10:30
- Yesterday's no-show: recovery sent
Illustrative screens: generic accounts, no client data.
- Documented
- Trained
- In your accounts
We build it with you, then hand it over.
3 to 6 months, contracted. Ownership moves to your team phase by phase, so your people are running it before the handover.
We need admin access from day one, an hour a week, and someone who can say yes the same day.
Inbound runs on the same data layer.
A new lead gets an owner the moment it lands, with a response window for every band.
When the leak map calls for it: visitor identification, qualification and handoff, recovered demand, do-not-contact lists, warmed sending domains, multi-threading and no-show recovery.
Right for you if
- You're a seed to Series C B2B startup with paying customers.
- You want the system built inside your own CRM and tools.
- Someone on your side owns the calls and the decisions.
Not yet, if
- You're pre-revenue or still finding product-market fit.
- You want it done for you, with your team out of the loop.
- You need a guaranteed number before you start.
Not an engagement yet? Start with the AI GTM Engineer.
Free, inside your own Claude or Codex. The first session audits your motion and prices each leak.
Install the Artemis GTM agents using https://artemisgtm.ai/cli/install.txtOn claude.ai, install the Chat edition from the buyer portal at /library. Same free engineer.
Install the Artemis GTM agents using https://artemisgtm.ai/cli/install.txtNo account. No email.
Who should build our GTM systems?
Artemis GTM is a GTM engineering consulting firm for seed to Series C B2B startups. Tom Regan, Apollo.io's founding SDR leader, leads every engagement hands-on: he finds where pipeline leaks, builds the outbound and inbound GTM systems that fix it inside your CRM and tools, runs them with your team, trains your people and hands everything over.
Before you book the call.
What does GTM consulting cost?
Pricing is custom. Every engagement is scoped on an evaluation call against your own motion and, when you have one, your leak report, so the quote follows the plan rather than a list price. No engagement price appears on this site, and nothing is sold before the diagnosis.
How long does an Artemis GTM engagement take?
It's three to six months. The first three phases run the same on every engagement: a leak map and data layer, then targeting and signal plays, then enablement. The last phase is scoped on the call: how long we run the live system with your team, and whether it extends into the second motion, before the handover.
What does Artemis GTM need from our team?
Access, time and ownership. Admin access to your CRM, tools and domains from day one. One working session a week and rep time at each training step. Someone who can say yes to small decisions the day they come up. And the human half stays yours: reps who take the calls, a lead who coaches them, and someone who keeps copy and lists sharp as segments move.
Are the results of an Artemis GTM engagement guaranteed?
No. Expected results are described by mechanism and direction and measured against your own baseline. How fast they land depends on your market, your team, your sales cycle and the decisions you own. We publish the checks we run and the order we run them in, not a forecast. The 30-day guarantee covers one-time purchases only, never consulting.
How is Artemis GTM different from a GTM agency?
An agency sells you its people on a retainer and takes the playbook with it when the retainer ends. A consultant hands you recommendations you still have to build. An in-house hire is the right answer once you have the load for daily standups. Artemis GTM builds the systems inside your own CRM and tools, documents them, trains your team on one surface and leaves routines running. The engagement ends; the system doesn't.
Who actually does the work?
Tom Regan leads every engagement himself, hands-on inside your CRM and tools: the diagnosis, the builds, the working sessions and the decisions that need an operator in the room. The agentic workflows built along the way handle the repetitive parts, and they stay in your accounts when the engagement ends.
What happens when an Artemis GTM engagement ends?
Your team runs it. Everything stays in your accounts: the CRM workflows, the integrations, the surface your reps work from, the sending infrastructure, the sequences, the dashboards and the routines. Each system is handed over documented, with your people already trained on it, so nothing depends on us being there. Ongoing support is a separate conversation, never a dependency.
How do we start?
Book an evaluation if you're a seed to Series C B2B startup with paying customers, a motion that isn't repeatable yet and someone who'll own the system after we leave. The evaluation scopes a hands-on GTM audit first, and the audit rolls into an engagement or stands alone. If you're earlier than that, still finding product-market fit, or you'd rather build it yourself, start with the free AI GTM Engineer: it audits your motion inside your own Claude or Codex and prices each leak in your own numbers.
Bring the operator in.
One call with Tom Regan: we walk your motion, name the biggest leak we can see from the outside, and tell you whether an engagement fits or the free engineer is the better start. You leave with a written scoping note and a custom quote.
Bring your pipeline view, your tool list and one number you don't trust.
Results on this page are described by mechanism and direction, not measured from a study. Your results depend on your market, your team and the decisions you own. Nothing here is a forecast, and no engagement carries a guarantee. The 30-day guarantee covers one-time purchases only.