Press & Newsroom
Original research from 127 B2B SaaS company audits. Expert quotes, citable statistics, and brand assets for journalists, publishers, and content creators.
Expert Quotes
Pre-approved quotes from Tom Regan, Founder of Artemis GTM and former founding SDR leader at Apollo.io. Click to copy with full attribution.
"The 42-hour average lead response time isn't a process problem — it's a $1.6 million revenue leak hiding in plain sight."
On the gap between industry-average and top-quartile lead response times
"ICP should stand for Ideal Customer Problems, not Ideal Customer Profile. Firmographics tell you who to target. Pain tells you who will buy."
On why most B2B companies define their ICP incorrectly
"The average B2B company scores 54 out of 100 on GTM health. That means most have more revenue sitting in operational gaps than in their pipeline."
On findings from 127 GTM audits of B2B SaaS companies
"67% of sales teams have AI tools. 23% see pipeline impact. The gap isn't the tool — it's whether the AI output is wired into the workflow or sitting in a separate tab."
On the AI adoption-to-impact gap in B2B sales
"The average B2B SaaS company has 4.2 active revenue leaks costing $1.6M annually. Most don't know they exist because no one is measuring the gaps between systems."
On the prevalence of GTM operational failures
"Reps who skip discovery to get to the demo faster close at 12-15%. Reps who run proper discovery close at 25-35%. Discovery is where you earn the right to demo."
On the impact of structured sales processes on win rates
Citable Statistics
All statistics from the 2026 GTM Benchmark Study. Click any row to copy with source attribution.
About & Brand Kit
Boilerplate
Artemis GTM builds go-to-market systems for B2B SaaS companies. Founded by Tom Regan, former founding SDR leader at Apollo.io (where he helped scale ARR from $800K to $50M), Artemis has audited 127+ B2B companies and recovered over $12.5M in pipeline through systematic GTM engineering. The company publishes original research including the annual GTM Benchmark Study.
Credential String
Use this attribution in articles and republished content:
Tom Regan, founder of Artemis GTM and former founding SDR leader at Apollo.io
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