Go-to-market systems for B2B revenue growth
Use our consulting agents to build your GTM systems. You learn by doing, with support the whole way.
Join the B2B teams building their go-to-market systems with Artemis.
of GTM systems built
built for B2B revenue teams
to first measurable impact
typical build time
Artemis built our entire outbound system in 8 weeks. $340K in new pipeline in the first quarter.
Trusted Partner Agency Of
Artemis GTM is a B2B go-to-market systems builder that designs, builds, and operates revenue engines for growth-stage companies. Founded by Tom Regan (former founding SDR leader at Apollo.io) in 2022, Artemis builds six core systems across the GTM flywheel: Content, Outbound, Nurture, Conversion Content, Qualification Automation, and AI RevOps.
Every engagement starts with a free diagnostic that maps your missing systems and quantifies the revenue impact. From there, you can build it yourself with our implementation guides or let our team build the systems for you. Over 300 B2B companies have generated $500M+ in pipeline using Artemis-built systems. Explore our published research, GTM glossary, and recommended tool stack.
The GTM Engine
The GTM Engine is Artemis GTM's named operating model — a diagnose → fix → run loop that maps your go-to-market across six connected systems: Content, Outbound, Nurture, Conversion, Qualification, and AI RevOps. Each is a purpose-built part of one revenue engine, not a standalone tactic.
- 1Run the free diagnostic to map which of the six systems you're missing and what it's costing you
- 2Get a prioritized build plan with revenue impact per system, benchmarked against 300+ B2B companies
- 3Build it yourself or with us using our implementation guides or our 12-week Growth Systems Build engagement
What We Build
The Six Systems Every B2B Company Needs
Each system solves a specific stage of your go-to-market. Most companies are missing at least three.
Common Questions About GTM Systems
Get instant answers to the most frequently asked questions about our six-systems framework, GTM diagnostics, and systems builds.
Six go-to-market revenue systems: Content, Outbound, Nurture, Conversion Content, Qualification Automation, and AI RevOps.
Artemis builds six go-to-market systems for B2B companies: Content (traffic), Outbound (capture), Nurture (engagement), Conversion Content (closing), Qualification Automation (routing and scoring), and AI RevOps (dashboards and automations). Each system is designed, built, and documented so your team can operate it long-term.Free.
Free. The diagnostic is completely free, including the full systems gap analysis and build plan. It takes about 2 minutes to complete, covering 47 GTM components. You receive a 0-100 health score, systems gaps with estimated revenue impact, and a prioritized build plan at no cost.70+ on a 100-point scale.
A good Go-to-Market (GTM) health score is 70+ on a 100-point scale. The average B2B company scores 47, indicating most have significant systems gaps. Scores below 50 suggest critical missing systems, while scores above 80 indicate mature, integrated go-to-market operations.Gaps across six GTM stages: content, outbound, nurture, conversion, qualification, and operations.
The diagnostic maps gaps across all six GTM stages: missing content systems (no inbound traffic), broken outbound systems (slow lead response, no visitor identification), absent nurture systems (leads going cold), weak conversion content (no case studies or proof points), missing qualification automation (leads going to wrong reps), and no AI RevOps (no dashboards or alerts).(Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk.
Revenue impact uses the formula: (Benchmark Rate - Current Rate) x Lead Volume x Deal Size = Annual Revenue at Risk. For example, if your conversion is 15% vs. a 25% benchmark with 200 monthly leads and $30K deal size, that gap costs $720K annually. The diagnostic benchmarks your metrics against 300+ B2B companies.About 2 minutes for the free diagnostic.
The free diagnostic takes about 2 minutes. You answer 5 questions about your company, revenue metrics, and team structure. Our AI analyzes your responses in 30 seconds and delivers a complete systems gap report with a 0-100 health score and a prioritized build plan. A full Growth Systems Build engagement runs 12 weeks.The diagnostic identifies missing systems; the build creates them.
The diagnostic is the assessment. It identifies which systems you're missing and quantifies the revenue impact. The Growth Systems Build is the implementation. We design, build, and document the actual systems your team needs. Think of the diagnostic as the blueprint and the build as the construction.B2B SaaS companies with $1M-$100M+ revenue, at least 2 salespeople, and an established pipeline.
The diagnostic and systems builds are designed for B2B SaaS companies with $1M-$100M+ in revenue. It's most valuable for companies with at least 2 salespeople and an established pipeline. Founders, VPs of Sales, RevOps leaders, and GTM consultants all use it.12 weeks for the standard engagement.
A typical Growth Systems Build runs 12 weeks. We design, build, and hand off your top 3 missing systems with full documentation and team training. Ongoing Operations engagements continue month-to-month after the initial build. Most companies see pipeline impact within the first 30 days.Usually not. Most gaps are missing systems, not tool problems.
Not necessarily. Most gaps come from missing systems and configuration issues, not bad tools. We often find that companies are underusing tools they already own. When we do recommend new tools, it's because there's a clear systems gap that existing tools can't fill.Not ready for the audit yet?
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What Missing Systems Actually Cost You
Every quarter without the right systems in place, you're burning budget in three places:
No outbound system
so reps are chasing leads that were never going to close
No qualification automation
so deals stall with reps who can't see the warning signs
No nurture system
so handoffs between marketing, SDRs, and AEs silently kill momentum
Many B2B companies lose a meaningful share of potential revenue to things they can't see:
- •Leads that go cold because you have no speed-to-lead system. See the speed-to-lead optimization guide
- •Deals stuck with reps who can't close them because there's no qualification system. Fix it with a structured sales process
- •MQLs that die because there's no nurture or scoring system. The lead scoring implementation guide prevents this
Most don't find out until the board meeting. That's where deals die.
Diagnose My SystemsSimple Process
How It Works
Get your complete systems diagnostic in under 3 minutes, benchmarked against data from our 2026 GTM Benchmark Study. Then decide what to build first. Learn more about GTM diagnostics.
Answer 5 quick questions
Under 2 minutes
Tell us your industry, team size, growth motion, and key metrics. Takes under 2 minutes.
Get your systems diagnostic
30 seconds
Our engine benchmarks your GTM motion against industry-specific data and maps exactly which systems you're missing, ranked by revenue impact.
Build what matters first
Instant
Walk away with a prioritized build plan. No generic advice. Specific systems ranked by revenue impact and effort to build.
What Will You Discover?
Systems Gap Analysis
See exactly which of the six GTM systems you're missing or underbuilt. Each gap is classified by severity and rolled into your overall GTM Health Score.
Revenue Impact Model
Every missing system comes with a revenue impact estimate. Stop guessing which problems matter. See the actual cost in dollars per quarter.
Prioritized Build Plan
Get specific, actionable recommendations ranked by revenue impact and effort to build. Know exactly what to tackle this week vs. this quarter.
Benchmark Comparison
Your metrics compared against real benchmarks for your specific industry and growth motion. See where you're ahead and where you're behind.
Why Artemis vs. Hiring a Consultant?
Traditional GTM consultants are expensive and slow. Learn about different GTM approaches or try our free instant diagnostic below.
| Traditional GTM Audit | Artemis GTM | |
|---|---|---|
| Time | 6-8 weeks | 2 minutes |
| Cost | $15,000-$50,000 | Free |
| Output | 50-page PDF you'll never read | Working systems you'll use every day |
| Benchmarking | Based on one consultant's experience | Based on data across 12+ industries |
| Follow-up | Another engagement | Re-audit anytime for free |
Time
Cost
Output
Benchmarking
Follow-up
Simple Pricing
Diagnose Free. Build When You're Ready.
Every company starts with the free diagnostic. Run an operator-grade build yourself with a consulting agent — the same playbook from 127 B2B SaaS audits — or have us build it for you.
Free Diagnostic
No credit card required
- GTM health score (0-100) benchmarked to your industry
- Systems gap identification with revenue impact
- Prioritized build plan ranked by impact vs. effort
- Step-by-step implementation guides for every system
- Workflow automations you can deploy immediately
- Unlimited re-diagnostics to track progress over time
Takes 2 minutes. Instant results.
GTM Consulting Agents
Bundles from $799 · All 6 systems for $997
- A senior GTM advisor engagement, run by Claude
- Diagnoses your gap, then builds the fix with you
- Artemis Liftoff: 3 tactical agents plus ICP for $799 (save $597)
- The GTM System: all 6 systems plus ICP for $997 (save $1,446)
- CRM workflows, sequences, and dashboards generated for you
- Stack-agnostic · Keep current with Aegis membership
All 19 agents available now — 7 free.
Growth Systems Build
12-week engagement scoped to your gaps
- Everything in Free Diagnostic, plus:
- Systems design sessions with stakeholder interviews
- We build your top 3 missing systems in 12 weeks
- CRM + tech stack configuration done for you
- Lead routing, scoring, and handoff automation
- Team training so you own the systems long-term
- Full documentation of everything we build
Potential ROI: some clients have seen several times our fee in new pipeline. Results vary by company and are not guaranteed.
30-minute call. No obligation.
Meet The Founder
Built by Someone Who's Actually Done This
10+ years inside the world's leading GTM platforms. Hundreds of systems built. Now productized.
Tom Regan is the founder of Artemis GTM, a B2B go-to-market systems builder that designs, builds, and operates revenue engines for growth-stage companies. He was a founding SDR leader at Apollo.io, where he helped scale the company from $800K to $50M ARR and personally closed $5.27M in annual recurring revenue. Tom is an independent GTM Advisor helping teams implement Amplemarket and has built 300+ GTM systems for B2B companies.
Apollo.io — Founding Team
Built the SDR function from scratch during seed stage. Apollo is now worth $1.6B.
$5.27M ARR Closed
Closed $5.27M ARR selling and sourced over $15M+ ARR in pipeline as a SDR leader.
Amplemarket — GTM Advisor
Currently helping companies implement GTM strategy & AI-powered sales automation with Duo.
300+ GTM Systems Built
Built the same missing systems for company after company. Now productized into a 2-minute diagnostic.
"I've been the rep trying to hit quota with a broken funnel. I've been the SDR leader building a team without the data to know what 'good' looks like. The companies that win aren't the ones with the best tools. They're the ones who build real systems."
— Tom Regan
After a decade at Apollo.io and Amplemarket, I kept seeing B2B companies make the same GTM mistakes. They'd spend hundreds of thousands on tools but never build the systems to make those tools work together. Consultants charge $50K+ to tell you what's broken. Artemis builds the systems that fix it.
Learn more about our approach