Conversion Content, pages that close on their own.
Hidden pricing and rep-gated demos leak qualified buyers before the first call. This build sets a deliberate pricing-transparency choice keyed to your ACV, calibrates the demo gate, and ships case studies, comparison pages, and ROI calculators. It is a scoped engagement with acceptance criteria, not a zip file.
Artemis GTM is a consulting service for AI GTM engineering, delivered as headless agents that install into your own Claude Code, claude.ai, or Codex.
Callsign: Lander.
What it builds
The Conversion Content System agent is a paid module that closes weak conversion surfaces inside your own stack. It sets a deliberate pricing-transparency choice keyed to your ACV, calibrates the demo signup gate to your deal size, and builds case studies, comparison pages, and ROI calculators with email capture. It costs $899, owned forever, and ships with a repeatable case-study workflow and templates validated against Artemis-audit conversion data.
Written up in full in the knowledge layer: GTM Master Guide.
Who it is for
- B2B teams whose pricing, demo, and proof pages leak qualified buyers.
- Marketing leads on a CMS with analytics and an A/B testing tool.
- Founders who want self-serve conversion surfaces that qualify before the first call.
Built to finish, not just advise
Every paid agent runs the build like a chief of staff. Tracked tasks, scheduled milestones, blockers flagged early. The part a course or a PDF structurally cannot do.
Progress you can see.
A live progress line every session: what is done, what is next, and how much is left before the system is live.
It schedules the work.
Connect Google Calendar, Slack, or Gmail and the agent puts milestones on your calendar, posts the day's task to Slack, and sends weekly recaps, so the build keeps moving between sessions.
Blockers surfaced early.
It maps dependencies up front, for example flagging that you will need HubSpot admin access before the CRM wiring step, not after it stalls you.
A finish line, not a fade-out.
Milestone unlocks and a verified end state keep momentum. Most self-serve builds stall halfway; this one is engineered to get done.
How the conversion content gets built
Discovery
I do not move past this until I understand your conversion baseline. We need the before-numbers, pricing-page conversion, demo show rate, and case-study count, before we change anything.
Pricing page
Make a deliberate transparency choice, full prices, ranges, or strategic opacity, based on your ACV and sales motion, so qualified buyers self-qualify instead of bouncing.
Demo signup flow
Match the qualification gate to your ACV and AE capacity. Too low floods AE calendars with unqualified prospects, too high loses qualified buyers to friction.
Case study production
A repeatable workflow producing 1 to 2 case studies per quarter at under 8 hours each, with AI-assisted drafting from interview transcripts, not one heroic effort a year.
Comparison pages
Rank for you-versus-them queries and own the narrative for your top 3 competitors. Honest enough to be credible, clear enough to convert evaluation-stage buyers.
ROI calculators
Interactive tools that quantify the buyer's pain in dollars, capture email for follow-up, and produce a specific number the sales conversation can anchor to.
A license key drops into the engineer you already installed, and Conversion Content System lights up. From key to first discovery question in seconds.
Full transcript of a simulated unlock. Example license key; yours arrives at checkout.
What your ACV says about showing pricing
The pricing-transparency call is keyed to your deal size. Here is the choice by ARR band. From the FAQ.
| Your ARR band | Pricing-page choice | Why |
|---|---|---|
| $1M to $50M ARR | Show at least starting prices with the qualifying conditions: starts at $X for Y users with Z features. | Hiding the number is a conversion leak at this stage. Prospects de-prioritize accounts that make them ask. |
| $50M+ enterprise-led | Custom pricing tiles with starting-at anchors. | Deals are negotiated, but an anchor still frames the conversation and filters for fit. |
Common questions about the Conversion Content System Agent
Should B2B SaaS show pricing on the website?
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Yes for $1M to $50M ARR. The contact-us-for-pricing pattern is a conversion leak at this stage because prospects de-prioritize accounts that hide the number. Show at least starting prices with the qualifying conditions: starts at $X for Y users with Z features. At $50M+ enterprise-led sales, custom pricing tiles with starting-at anchors work. The agent includes pricing-page templates validated against Artemis-audit conversion data.
What makes a B2B case study convert?
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Specific numbers, named buyers, and the before-state. Generic improved-efficiency-by-30-percent case studies convert worse than Acme cut speed-to-lead from 38 hours to 4 minutes, first-month pipeline lift $480K. The Artemis agent includes a case-study template requiring a named company, buyer, and role, a quantified before-state, the intervention specifics, a quantified after-state, and a quote from the buyer. Production process: about 2 weeks per case study with the included interview script.
What does the Conversion Content System agent cost?
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The Conversion Content System agent is $899 one-time. You own it forever: the scoped build engagement, the pricing-page architecture, the demo-gate calibration, the case-study workflow, the comparison pages, and the ROI calculators it builds. There is no subscription required to keep using it. It is also in The GTM System bundle, $2,497 for ICP Definition plus all six system builds. Aegis membership, $1,200 per year across every agent you own, is optional and only keeps it current.
Does this agent run on OpenAI Codex, or only Claude?
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Both. Every Artemis agent ships a verified OpenAI Codex edition in the same download, alongside the Claude edition for Claude Chat and Claude Code. Buy once and run the engagement on whichever assistant your team already uses. The Codex edition is a purpose-built port for the Codex CLI, not a copy-paste, with scheduling and engagement state handled natively per platform.
Read GTM Master Guide See pricing, bundles, and Aegis membership
What you get when you pay, in seconds, not setup calls.
No new dashboard, no download to babysit. A license key drops into the engineer you already installed, and Conversion Content System Agent lights up. Its node turns gold in your constellation the moment the key resolves.
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