Qualification Automation, scoring to handoff as one machine.
Scored leads that sit between marketing and sales cool fast. The agent sets your MQL-to-SQL baseline from your own CRM, then measures the lift as scoring, routing, and the SLA go live. This build wires Pain-First scoring, one qualification framework, an under-five-minute routing SLA, and the dashboards into a single machine, so scored leads stop cooling between marketing and sales. It is a scoped engagement with acceptance criteria, not a zip file.
Artemis GTM is a GTM engineering consulting firm that builds and runs outbound and inbound GTM systems for seed to Series C B2B startups. It also makes the AI GTM Engineer: headless agents that install into your own Claude Code, claude.ai or Codex and stay yours.
Callsign: Gateway.
The qualification machine, from MQL to SQL
MQLs in. SQLs out.
Marketing-qualified leads enter the funnel and get a Pain-First score. Qualification is captured on BANT or MEDDIC, qualified leads reach a BDR queue within five minutes, the MQL to SQL handoff passes them to sales, and dashboards track every step.
- Lead scored: Pain-First
- Qualified: BANT or MEDDIC
- BDR queue: within 5 minutes
- MQL-to-SQL handoff
- Dashboards
What it builds
The Qualification Automation System agent is a paid module that closes broken qualification and the MQL-to-SQL loss inside your own stack. It builds Pain-First lead scoring, wires BANT or MEDDIC capture, an under-five-minute BDR routing SLA, and the MQL-to-SQL handoff workflow, connecting your CRM (HubSpot, Salesforce, or Attio), enrichment, conversation intel from Attention, and Amplemarket for outreach. It costs $899, owned forever, and ships with routing rules, disqualification policies, dashboards, and routines so scored leads stop cooling between marketing and sales.
Written up in full in the knowledge layer: B2B Lead Qualification Framework.
Who it is for
- B2B teams losing pipeline in the gap between marketing-qualified and sales-accepted.
- CRM and marketing-automation shops with enrichment and conversation intel already in the stack.
- RevOps and sales leaders who want scoring, routing, and the handoff SLA as one machine, not three projects.
Built to finish, not just advise
Every paid agent runs the build like a chief of staff. Tracked tasks, scheduled milestones, blockers flagged early. The part a course or a PDF structurally cannot do.
Progress you can see.
A live progress line every session: what is done, what is next, and how much is left before the system is live.
It schedules the work.
Connect Google Calendar, Slack, or Gmail and the agent puts milestones on your calendar, posts the day's task to Slack, and sends weekly recaps, so the build keeps moving between sessions.
Blockers surfaced early.
It maps dependencies up front, for example flagging that you will need HubSpot admin access before the CRM wiring step, not after it stalls you.
A finish line, not a fade-out.
Milestone unlocks and a verified end state keep momentum. Most self-serve builds stall halfway; this one is engineered to get done.
How the qualification machine gets built
Discovery
We do not move past this until I see where pipeline is leaking. This build depends on team buy-in more than any other: if the BDR and AE relationship is broken at the human level, no system fixes that.
Lead scoring foundation
Qualification runs on top of scoring. We validate the score you have, or build a starter, before touching the framework, because without it the BDR queue is just date-ordered.
Qualification capture
Pick one framework, BANT or MEDDIC, build only the fields that change routing, and auto-capture what we can so BDRs do not burn call time on data entry.
BDR queue routing
BDRs work in score order with the context they need: why a lead is Hot, the intent signals, the score breakdown. Trusting the score gets easier than ignoring it.
MQL-to-SQL handoff
SLA-enforced and context-rich, inside the CRM. This is where most pipeline disappears. Slack becomes notification, not source of truth.
Qualification dashboards
One screen with the four numbers leadership needs to answer where pipeline is leaking in under 60 seconds. The dashboard they actually open.
A license key drops into the engineer you already installed, and Qualification Automation System lights up. From key to first discovery question in seconds.
Full transcript of a simulated unlock. Example license key; yours arrives at checkout.
BANT or MEDDIC: pick one, not both
Qualification capture works when it drives routing, not when it collects everything. Here is how the Qualification Automation System agent picks during discovery, from the FAQ.
| Framework | Fields captured | What changes routing |
|---|---|---|
| BANT | Budget, Authority, Need, Timeline. | Faster to deploy, lighter capture. Good when the motion is simpler and speed matters. |
| MEDDIC | Metrics, Economic buyer, Decision criteria and process, Identify pain, Champion. | Deeper qualification for complex deals. More fields, so only the ones that change the queue get built. |
| The agent builds | One framework, only the fields that alter routing. | Auto-captured where possible, so BDRs do not burn call time on data entry. |
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Common questions about the Qualification Automation System Agent
How does Qualification Automation differ from lead scoring?
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Lead scoring is one component of qualification automation: the model that assigns numeric scores. Qualification automation is the full system: the score plus the routing rules, the handoff SLA, the dashboards that catch broken queues, the disqualification policy, and the BANT or MEDDIC workflow that drives discovery calls. Most B2B SaaS have scoring but not qualification automation, so leads are scored, then sit. The system ships routing, SLA, and dashboards on top of the model.
Scoring vs qualification vs ICP, which do I need?
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Three layers, built in order. ICP Definition is the foundation, who you are aiming at, defined from win patterns and the pains behind your best deals, and it feeds the fit half of every score. Lead Scoring is the standalone agent that builds a deeper two-model score (firmographic fit plus behavioral intent) with decay and an A/B test to prove it. Qualification Automation, this system, is the wider machine: it builds a starter lead score itself, then wires the routing rules, the MQL-to-SQL handoff SLA, BANT or MEDDIC capture, and the dashboards on top. Where to start: if your ICP is still firmographic-only, run ICP Definition first. If a whole motion is broken, leads scored but leaking between marketing and sales, no SLA, no routing, this Qualification Automation System is the right buy, and the starter score it builds means you do not need the separate Lead Scoring agent unless you want the deeper Pain-First model. The free AI GTM Engineer will tell you which layer is your actual bottleneck.
How do you know if your MQL-to-SQL conversion rate is healthy?
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Measure it against your own baseline, not a typical figure: a healthy rate depends on your lead sources, motion, and ACV, so the agent sets your baseline from your own CRM first. Teams running an operational Qualification Automation System see the rate climb because the score, routing, and SLA work together to keep qualified leads from cooling; the agent measures that lift against your baseline. A rate well below your own baseline, or one that keeps sliding, indicates either a scoring problem (wrong leads marked MQL) or a routing problem (right leads marked MQL but never reached). The agent diagnoses which during discovery.
What does the Qualification Automation System agent cost?
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The Qualification Automation System agent is $899 one-time. You own it forever: the scoped build engagement, the lead score, the BANT or MEDDIC capture, the routing and MQL-to-SQL handoff SLA, the dashboards, and the routines it installs. There is no subscription required to keep using it. It is also in The GTM System bundle, $2,497 for ICP Definition plus all six system builds. Aegis membership, $1,200 per year across every agent you own, is optional and only keeps it current.
Does this agent run on OpenAI Codex, or only Claude?
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Qualification Automation System runs on both. Every Artemis GTM agent ships a verified OpenAI Codex edition in the same download, alongside the Claude edition for Claude Chat and Claude Code. Buy once and run the engagement on whichever assistant your team already uses. The Codex edition is a purpose-built port for the Codex CLI, not a copy-paste, with scheduling and engagement state handled natively per platform.
Read B2B Lead Qualification Framework See pricing, bundles, and Aegis membership
What you get when you pay, in seconds, not setup calls.
No new dashboard, no download to babysit. A license key drops into the engineer you already installed, and Qualification Automation System Agent lights up. Its node turns gold in your constellation the moment the key resolves.
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