Website Intent & Visitor Identification
RB2B Review
Person-level website visitor identification that shows you exactly who is on your site via LinkedIn matching.
The best budget-friendly visitor identification tool for B2B teams that want person-level LinkedIn data without paying for a full platform.
What makes it different
Most affordable way to get person-level LinkedIn data on your website visitors, with a free tier to test before committing.
Our experience
RB2B is the tool I recommend to every founder who says they cannot afford Warmly yet. The person-level LinkedIn matching is genuinely useful. You install the script, and within minutes you are seeing real names and LinkedIn profiles of people browsing your site. One early-stage client used RB2B to identify 47 ICP visitors in their first week and booked 6 meetings by manually reaching out on LinkedIn. The data quality is solid for the price. Where RB2B falls short is everything after identification. There is no AI chatbot, no automated routing, no intent scoring. You get the data and it is up to you to act on it. For teams with an existing outreach tool like Amplemarket, that is fine. For teams without one, you will need to pair it with something. I tell clients to start with RB2B and graduate to Warmly when their traffic and budget justify the upgrade.
Pros and cons
What works
- Person-level identification at a fraction of the cost of full platforms
- LinkedIn matching provides accurate, actionable contact data
- Free tier lets you test before committing any budget
- Simple setup: install script and start seeing visitors in minutes
- Real-time Slack alerts make it easy to act on hot visitors immediately
- Great entry point for teams new to visitor identification
What does not
- Identification rates are lower than Warmly (15-30% vs up to 65%)
- No built-in AI chatbot or real-time engagement tools
- No intent scoring or ICP-based prioritization built in
- Limited workflow automation compared to full platforms
- You need separate outreach tools to act on the data
Features
- Person-level visitor identification via LinkedIn profile matching
- Real-time Slack notifications when identified visitors hit your site
- LinkedIn profile data including name, title, company, and profile URL
- Visitor page-view tracking showing which pages each person visited
- CRM integration for automatic lead creation
- Filtering by company size, title, and other firmographic criteria
- Free tier with limited monthly identifications
Who it is for
Best for: Early-stage and growth-stage B2B SaaS teams ($1M-$15M ARR) that want to know exactly who is visiting their website without paying for a full visitor identification platform. Especially strong for teams that already have outreach tools (like Amplemarket or Apollo) and just need the person-level data feed. If your budget is tight and you want to start capturing website visitor intelligence today, RB2B is the right starting point.
Not for: Teams that need an end-to-end platform with AI chatbot, intent scoring, automated routing, and CRM engagement workflows built in. If you want one tool that handles identification through engagement, Warmly is the better choice. Also not ideal for teams without an outreach tool already in place, since RB2B gives you the data but not the ability to act on it.
How to implement it
- Create your RB2B account and install the JavaScript tracking snippet on all website pages (10 minutes)
- Connect your Slack workspace for real-time visitor notifications
- Set up filtering criteria to focus on ICP visitors (title, company size, industry)
- Connect your CRM for automatic lead creation from identified visitors
- Pair with your outreach tool (Amplemarket, Apollo) to act on identified visitors
Time to value: 1 day·Expected impact: Identify 15-30% of website visitors at the person level from day one
Compare head to head
- Warmly vs RB2B
Head-to-head: full platform vs budget person-level identification
- Best Visitor ID Tools 2026
Where RB2B fits in the ranked category, plus the 3-way feature comparison
Frequently asked questions
How does RB2B identify website visitors?
RB2B uses a combination of IP resolution, cookie matching, and LinkedIn profile matching to identify individual visitors on your website. When someone visits your site, RB2B cross-references their digital footprint against LinkedIn data to surface their name, title, company, and LinkedIn profile URL. This gives you person-level data, not just company-level.
What identification rate can I expect from RB2B?
RB2B typically identifies 15-30% of website visitors at the person level, depending on your traffic profile. B2B traffic from the US tends to have higher match rates. This is lower than Warmly (up to 65% at the company level) but RB2B focuses specifically on person-level LinkedIn matches, which are more actionable for direct outreach.
How does RB2B compare to Warmly?
RB2B is a focused data tool: it identifies visitors and gives you LinkedIn profiles. Warmly is a full platform that includes identification, AI chatbot, intent scoring, CRM routing, and engagement workflows. RB2B costs roughly a quarter of what Warmly costs. Choose RB2B if you already have outreach tools and just need the data. Choose Warmly if you want an end-to-end platform that handles identification through engagement.
Does RB2B have a free tier?
Yes. RB2B offers a free tier with a limited number of monthly identifications. This lets you install the script, see real visitor data, and validate the value before committing to a paid plan. The free tier is genuinely useful for low-traffic sites or for testing the tool.
Is RB2B GDPR compliant?
RB2B uses publicly available professional data from LinkedIn for identification. They provide compliance documentation for GDPR and CCPA. As with any visitor identification tool, you should review their data processing agreement and ensure your privacy policy discloses the use of visitor identification technology.
Can I use RB2B with my CRM?
Yes. RB2B integrates with HubSpot, Salesforce, and other CRMs via native connectors and Zapier. When a visitor is identified, RB2B can automatically create or update a contact record in your CRM with their LinkedIn data, page views, and visit timestamp.
What do I need alongside RB2B to make it work?
RB2B gives you the data but not the outreach capability. You need a sales engagement tool (like Amplemarket for AI-powered sequences or Apollo for budget-friendly outbound) to act on the identified visitors. You also need a CRM to store and manage the leads. Think of RB2B as the identification layer that feeds your existing sales workflow.